Illusive Effects on the Diffusion of an Innovation: A Comment
By E Swanson, M Fuller, Nidumolu Ram, Ramiller N, Ward G
Management Science | November 1991
Citation
E Swanson., M Fuller., Nidumolu Ram., Ramiller N., Ward G. Illusive Effects on the Diffusion of an Innovation: A Comment Management Science .
Copyright
Management Science, 1991
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Ram Nidumolu is a Professor of Organisational Behaviour (Practice) at the Indian School of Business (ISB). He brings a unique combination of expertise in B-school professorship, Fortune 500 strategy consulting, C-level executive leadership experience, Silicon Valley and Bangalore-based entrepreneurship, and business research.

He has advised senior executives at global corporations on how to unlock new opportunities for business growth through new models of business leadership, digital transformation, sustainable business innovation, and other next practices.

Professor Nidumolu is recognised as a thought leader through influential Harvard Business Review articles on emerging business practices, an acclaimed book on business leadership, and several other notable publications.

Ram Nidumolu
Ram Nidumolu