Interfirm collaboration and exchange relationships: An agenda for future research
By Sourav Borah, Girish Mallapragada, Raghu Bommaraju, Raj Venkatesan, Tek Thongpapanl
International Journal of Research in Marketing | June 2022
DOI
doi.org/10.1016/j.ijresmar.2021.09.012
Citation
Borah, Sourav., Mallapragada, Girish., Bommaraju, Raghu., Venkatesan, Raj., Thongpapanl, Tek. Interfirm collaboration and exchange relationships: An agenda for future research International Journal of Research in Marketing doi.org/10.1016/j.ijresmar.2021.09.012.
Copyright
International Journal of Research in Marketing, 2022
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Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. 

His first dissertation essay received the Best Dissertation Award from the Sales SIG (Sales Special Interest Group), and his second dissertation essay was published as the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing.

He holds a PhD in Marketing from the University of Houston, an MBA from XLRI Jamshedpur, and an MS in Quantitative Economics from the Indian Statistical Institute. Prior to his doctorate, he worked for four years across analytics and retail industries.

Raghuram Bommaraju
Raghuram Bommaraju