Mitigating Competitive Threats Initiated by Rejection of Employer Friendly Law Changes: The Role of Marketing Assets
By Anusha Gondi, Raghuram Bommaraju, Sundar Bhardwaj
Citation
Gondi, Anusha., Bommaraju, Raghuram., Bhardwaj, Sundar. (2025). Mitigating Competitive Threats Initiated by Rejection of Employer Friendly Law Changes: The Role of Marketing Assets .
Copyright
2025
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Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. 

His first dissertation essay received the Best Dissertation Award from the Sales SIG (Sales Special Interest Group), and his second dissertation essay was published as the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing.

He holds a PhD in Marketing from the University of Houston, an MBA from XLRI Jamshedpur, and an MS in Quantitative Economics from the Indian Statistical Institute. Prior to his doctorate, he worked for four years across analytics and retail industries.

Raghuram Bommaraju
Raghuram Bommaraju