Outbreak of COVID-19: Economic Shocks and Corporate Responses in India
By Santanu Bhadra, Sougata Ray
Journal of Asian Economics Letters | January 2022
Journal of Asian Economics Letters | January 2022
DOI
doi.org/10.46557/001c.27114
Citation
Bhadra, Santanu., Ray, Sougata. Outbreak of COVID-19: Economic Shocks and Corporate Responses in India Journal of Asian Economics Letters doi.org/10.46557/001c.27114.
Copyright
Journal of Asian Economics Letters, 2022
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Abstract
Although COVID-19 caused initial shocks to the Indian economy, a quick recovery was visible within a few months. We systematically analyze corporate responses during the lockdown period and argue that corporate resilience through proactive responses played a key role in this recovery. We find that, apart from operational continuity, Indian firms mostly focused on reducing employee costs and launching new products or services for surviving the crisis.