Painted with class: Social-class stereotyped wording in job advertisement exists and perpetuates social inequality
By Pooja Mishra, Hirakjyoti Basak
Citation
Mishra, Pooja., Basak, Hirakjyoti. (2023). Painted with class: Social-class stereotyped wording in job advertisement exists and perpetuates social inequality .
Copyright
2023
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Abstract
Research on social class inequality emphasizes the individual level mechanisms in maintaining and reinforcing inequality, but few studies have focused on the institutional mechanisms. We propose that classed wording (i.e., words more consistent with the independent and agentic norms of upper socioeconomic origin people) is an unresearched, institution-level mechanism of reproduction of class divides. In real world setting, we demonstrate that classed wording commonly employed in job descriptions can hinder upward mobility. Across two studies we demonstrate the existence of subtle but systematic differences in wording of job advertisements in the US. Results show that job advertisements in occupations dominated by people with higher social class origin employ greater agentic words (such as determined, assertive, autonomous, independent) than occupations dominated by those from lower social class origins. The effect persists even in white-collar jobs and the effect is not driven by the nature of jobs in which high and low socioeconomic background people work. The result is also robust to self-selection of low socioeconomic background people into certain jobs which they might believe to help upward mobility. Our results extend the discussion on the cultural barriers to upward mobility which are more subtle, not easily detectable, but leads to inequality.

Pooja Mishra is an Assistant Professor of Organisational Behaviour at the Indian School of Business (ISB). Her research integrates insights from sociology and psychology with organisational literature to generate a precise understanding of the sources of disadvantage faced by women, workers from families of lower socioeconomic status, and older workers.

Through her research, she generates actionable knowledge on how organisations can address social problems and play a positive role in broader concerns of socioeconomic mobility and equality of opportunity. Her dissertation identifies family influences on work as a reason underlying challenges workers from poorer families face in organisations, and her dissertation also tests and uncovers both institutional and psychological interventions that can help resolve the issue.

Pooja Mishra
Pooja Mishra