Project Ashray: Planning a Time-Constrained Project
By Vijaya Sunder M, Sarang Deo, Siddhartha Modukuri
Indian School of Business | June 2022
DOI
hbsp.harvard.edu/product/ISB316-PDF-ENG
Citation
Sunder M, Vijaya., Deo, Sarang., Modukuri, Siddhartha. Project Ashray: Planning a Time-Constrained Project Indian School of Business hbsp.harvard.edu/product/ISB316-PDF-ENG.
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Indian School of Business, 2022
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Vijaya Sunder M is an Assistant Professor of Operations Management (Practice) and Programme Director of ISB Executive Education: Operational Excellence for Leaders Programme, and ISB Online: Certificate Programme in Project Management at the Indian School of Business (ISB). He also serves on the advisory board of ISB’s Executive Fellow Programme in Management and Executive Education. Previously, he served as Chair of the Experiential Learning Programme (2022-2025), Academic Director of the Centre for Business Innovation (2023– 2024), and a BAT Research Fellow (2021– 2023).

He holds a PhD in Operational Excellence from IIT Madras and brings over 18 years of industry experience from global corporations. He has served as Head of Business Process Excellence at the World Bank Group, Assistant Vice President at Barclays, and Quality Leader at American Express and Citi.

Professor Sunder’s research focuses on operational excellence, project management, behavioural operations, and human-AI collaboration. He has authored three books and published scholarly research in leading journals, including Production and Operations Management, Journal of Operations Management, International Journal of Operations & Production Management, International Journal of Production Economics, International Journal of Production Research, Journal of Business Research, and IEEE Transactions on Engineering Management. His articles have also appeared in Harvard Business Review, California Management Review, Stanford Social Innovation Review, Management and Business Review, and Rotman Management. His teaching case studies, published by Harvard Business Publishing, are among the bestsellers.

Professor Sunder has received several prestigious honors, including ASQ’s Global Crosby Award, IAQ’s Walter E. Masing Award, recognition as one of PEX Network’s (IQPC) Top 50 Operational Excellence Thought Leaders worldwide, and Global Thought Leader in Operational Excellence by Kaizuno and Excellence Talks. In 2025, he was featured in Business Mint’s 50 Under 50 Brightest Minds of India for his contributions to the field of Operational Excellence. In 2026, he was conferred the Best Junior Research Scholar Award at the OPEX mini-conference, at the 36th POMS annual conference in Reno, NV. He is also a recipient of IIT Madras Best Researcher Award in 2018, the Quality Champion Award (Gold category) by the Quality Control of India (QCI), Ministry of Commerce & Industry, Government of India in 2022, and the Financial Times Responsible Business Education Award (Runner-up) in 2022.

At ISB, he teaches courses for the PGP, Executive MBA, and PhD programs, including Business Process Excellence, Operational Excellence, Digital Transformation in Services, Project Management, and Operations Management. He has won multiple “Professor of the Year” – Best Teacher: Teaching Excellence Awards for the PGP core and elective courses for the Class of 2021 (one award), Class of 2023 (two awards), Class of 2024 (one award), Class of 2025 (three awards), AMPH Class of 2024 (one award), and AMPOS Class of 2025 (one award).

A TEDx speaker and sought-after keynote presenter, Professor Sunder, has trained over 10,000 business executives worldwide and is widely known for his innovative and experiential pedagogies.

Vijaya Sunder Image
Vijaya Sunder M

Sarang Deo is a Professor of Operations Management at the Indian School of Business (ISB). He also serves as the Executive Director of the ISB’s Max Institute of Healthcare Management, where he provides strategic leadership for ISB's healthcare initiatives through interdisciplinary research, education, and collaboration.

Professor Deo's research focuses on healthcare delivery systems, examining how operational decisions influence population-level health outcomes. His work spans a wide range of healthcare contexts, including influenza vaccine supply chains and ambulance diversion in the United States, HIV early infant diagnosis networks in sub-Saharan Africa, and formal and informal pathways for tuberculosis (TB) diagnosis and treatment in India. His recent research has focused on designing and evaluating healthcare delivery models, with a particular emphasis on digital health and the integration of artificial intelligence into healthcare systems.

He regularly collaborates with leading global health organisations, including the Gates Foundation, the Clinton Health Access Initiative (CHAI), and PATH. He currently serves on the World Health Organization's Strategic and Technical Advisory Group for Tuberculosis (STAG-TB) and the Working Group for Non-Technical Evaluation under the WHO Global Initiative on AI for Health (GI-AI4H).

Prior to joining ISB, Professor Deo was an Assistant Professor at the Kellogg School of Management. He holds a PhD from the UCLA Anderson School of Management, an MBA from the Indian Institute of Management Ahmedabad, and a BTech from the Indian Institute of Technology Bombay. Before entering academia, he worked as a management consultant with Accenture.

Professor Sarang Deo
Sarang Deo