Satisfying Solution for a Compelling Need makes Sulabh an Entrepreneurial Success
By Kavil Ramachandran
Vikalpa | March 2009
Vikalpa | March 2009
Citation
Ramachandran, Kavil. Satisfying Solution for a Compelling Need makes Sulabh an Entrepreneurial Success Vikalpa .
Copyright
Vikalpa, 2009
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Abstract
Why has Sulabh captured the attention of so
many people across the country and outside
within a short period of time? Simply put,
it offered an effective, innovative solution to a long standing frustrating problem that ordinary people faced. In other words, Bindeshwar Pathak eliminated massive levels of customer dissatisfaction like the way a mobile
phone or bottled water did for the people at large. The only difference is that for Sulabh there was no commercial profit motive behind the venture. Pathak did it for the social good, as a social enterprise.
many people across the country and outside
within a short period of time? Simply put,
it offered an effective, innovative solution to a long standing frustrating problem that ordinary people faced. In other words, Bindeshwar Pathak eliminated massive levels of customer dissatisfaction like the way a mobile
phone or bottled water did for the people at large. The only difference is that for Sulabh there was no commercial profit motive behind the venture. Pathak did it for the social good, as a social enterprise.