Abhinav Uppal is an assistant professor of Marketing at the Indian School of Business. His research interests lie broadly in using microeconomic theory and game-theory based models to study topical problems in marketing. Currently, his work focuses on two main streams of research: the first is retailing, specifically how traditional retailers can counter modern threats; the second is competitive strategy and pricing, particularly how various market settings, structures, and strategic partnerships influence firms’ competitive behavior and marketing decisions.

Professor Uppal received his PhD and MS in Marketing from the Wharton School, University of Pennsylvania. He has previously worked on algorithmic trading strategies in equity markets at Tower Research Capital and conducted research on technology for emerging markets at Microsoft Research India. He holds a BTech in Computer Science from the Indian Institute of Technology (IIT) Delhi and is a KVPY and NTSE scholar.