Arani Roy is an Assistant Professor of Marketing at the Indian School of Business (ISB). His research interest lies in the area of self-discrepancies.  Specifically, his work explores how feelings of not having enough resources and control in life affect an individual’s decision-making. He investigates the impact of self-discrepancies in relevant consumption contexts, such as privacy behaviour, likelihood of local consumption, and subscription choices. 

His teaching interests include Brand Management, Consumer Behaviour, Principles of Marketing, and Digital & Social Media Marketing. He has previously taught the ‘Principles of Marketing’ course at McGill University. Professor Roy completed his PhD from McGill University, Canada. He currently teaches Brand Management at ISB.