The Impact of Mergers and Acquisitions on the Sales Force
By Raghu Bommaraju, Michael Ahearne, Zach Hall, Seshadri Tirunillai
Journal of Marketing Research | April 2018
DOI
doi.org/10.1509/jmr.16.0059
Citation
Bommaraju, Raghu., Ahearne, Michael., Hall, Zach., Tirunillai, Seshadri. The Impact of Mergers and Acquisitions on the Sales Force Journal of Marketing Research doi.org/10.1509/jmr.16.0059.
Copyright
Journal of Marketing Research, 2018
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Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. 

His first dissertation essay received the Best Dissertation Award from the Sales SIG (Sales Special Interest Group), and his second dissertation essay was published as the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing.

He holds a PhD in Marketing from the University of Houston, an MBA from XLRI Jamshedpur, and an MS in Quantitative Economics from the Indian Statistical Institute. Prior to his doctorate, he worked for four years across analytics and retail industries.

Raghuram Bommaraju
Raghuram Bommaraju