The Experiential Learning Programme (ELP) for the Post Graduate Programme in Management (PGP) at the ISB allows students to work on real-world business issues.
Under this program, a team of four to five students work as consultants to the sponsoring company supported by a faculty advisor and industry experts. After research and analysis conducted including primary field research & secondary research, the student teams conclude the project by providing recommendations and presenting their findings to the company’s management.
During the 5 month period, students are engaged closely with the sponsoring company meeting the company representative at least once every two weeks while also receiving guidance from their faculty supervisor. The ELP is a one-credit course and is taken very seriously by the students & the school as well as by sponsoring companies. The students complete this project along-with their other coursework while they are on campus, with the exception of field visits & client meetings (8-10 days earmarked for this).Many companies use this programme as their pre-recruitment exercise. Examples of projects undertaken as part of the ELP include:
Building a strategic roadmap for a KPO to reach its full potential
- Landscaping an industry to provide driving themes for potential investment in the sector
- Design and implementation of a dynamic inventory management system
- Evaluating investment opportunities in specific Tier 2/3 cities for expansion of a hospital chain
- Developing marketing and distribution strategies to reach off-grid rural consumers for solar lighting
- Developing digital marketing and business strategy for top three beverage brands of this firm
- Marketing and Pricing strategy for a branded sports solution provider
The ELP has generated a tremendous response and over the years we have done close to 800 projects with over 450 companies.
The ELP is a short-term consulting assignment wherein a team of four to five ISB students address a current and significant business problems identified by the organisations. Over the years, organisations across various sectors have considered the ISB students as ideal partners in solving critical issues.
You should most certainly consider the ELP for your organisations if you seek strategic advice on issues such as -
- Market Opportunity Assessment
- New Product Launch & Market Entry Strategy
- Growth Strategy
- Pricing / Revenue Optimisation Strategies
- Operational Efficiency/Improvement
- Marketing & Sales Strategy
- Financial Planning/Modeling
- Organisational Change Management
Engaging with ISB and its students for an ELP engagement adds value to your organization in different ways. Here’s how:
- Preferential access to students
As an ELP client you get the first chance to interact with, work with and source talent from our student body, before placements begin. In addition, the ELP gives you an opportunity to assess their potential on an actual project, helping you make an informed choice
- Experienced team
Each ELP team consists of 4-5 professionals each with an average work experience of 5 years across multiple sectors. The team together spends about 250-275 man-hours over the duration of the engagement on the project.
- Actionable recommendations
The ELP, from the project scoping to team training/mentoring, is channeled towards providing actionable and implementable recommendations. Given our experienced student profile, the team hits the ground running and has the maturity to understand the complex realities of today’s business environment.
- Access to fresh ideas & innovative thought
Over the years, organizations have found the recommendations made by our student teams are innovative and thought provoking. The ELP engagement provides an opportunity for your organization to receive creative inputs and innovative perspectives from young minds.
- Faculty mentoring
An ELP engagement gives you the chance to have one of our distinguished faculty, each an expert in his/her area of research, to mentor the team working on your engagement.
- Instant ROI
An ELP Engagement also provides you with instant return on your investment. Should you choose to make a Pre-placement offer to any member of the team (prior to Day 1 placements for Class of 2017), we will waive placement fees for your firm. This gives you the exclusive right to make PPOs before other recruiters are invited on campus.
Each ELP project has three main stages:
- Project Charter: During this stage the team connects with the client company and conduct significant background research on the company and the market. The charter stage includes defining timelines for the project, elucidating the business problem and identifying the expectations and requirements of the client.
- Mid - Review: Once the charter is defined, the team undertakes the analysis which includes conducting the primary/secondary research and analysing the data collected. The team formulates the draft strategies and present these to a range of industry experts in a mid- review session. The client company is in constant touch with team through weekly/fortnightly calls.
- Final - Review: Finally, the project team prepares the final report and recommendations for the client company. ELP concludes with a final review by company representatives.
|Student's project programme format|
|MAY||PROJECT PROPOSAL SUBMISSIONS||Clients provide detailed project descriptions as per prescribed format to ISB|
|JUNE||TEAM SELECTION||Teams submits Expression of Interest; ISB sends the applications to the client to select the best team|
|JULY||PROJECT CHARTER FINALISATION AND AGREEMENTS||Client meets the team at ISB campus or at client office for an in-depth discussion on project scope and deliverables; stakeholders sign the agreements|
|AUGUST||PROJECT COMMENCEMENT||The team initiates data gathering and research under the guidance of faculty|
|SEPTEMBER||PROJECT MID-REVIEW||Student team is independently evaluated by the client and faculty advisor team to ensure timely progress|
|OCTOBER||FIELD VISIT(S)||Student teams engage in onsite/field visit(s) in early October. 3-4 day term breaks (every 6 weeks) are also available for field work during the project period.|
|PROJECT COMPLETION||Independent review by client and faculty advisor of the final output and recommendations|
To ensure maximum benefit from the project, the client company needs to appoint a project representative to interact with the team at least 20-25 hrs
throughout the Project, and appoint a steering committee of Senior Management to be available for 5-10 hrs
over the project duration to attend various debriefing sessions and review meetings, on and off campus. The project representative needs to provide background information, bring the team up to speed quickly and participate in regular video conference/con-call meetings. The representative will also need to take part in the all three stages of the project - the project charter, mid-review and the final review. The company must also be willing to provide sensitive information such as company financials and relevant data, if required.
All students and industry mentors sign confidentiality agreements prior to participating in the project.
The ELP is an academic learning experience for the students. As a result, clients are not charged normal consulting fees or the direct costs of the faculty and academic leadership but instead are charged a fee that covers only the related expenses - travel, student research, and administrative office support. The fee for participation is INR 86,000 + Service Tax per project for Indian corporate entities or $ 5,000 for non-Indian corporate entities.
For further information or discuss the ELP further, please contact any of the following:
Director, Student Engagement and Applied Learning
Indian School of Business
Phone: +91 40 2318 7154; Mobile: +91 8146659321
Senior Manager, Student Engagement and Applied Learning
Indian School of Business, Hyderabad Campus
Phone: +91 40 2318 7586; Mobile: +91 9010952390