Published Cases

The Bombay Stock Exchange: Liquidity Enhancement Incentive Programmes, 2017

Nupur Pavan Bang; Khemchand H. Sakaldeepi; Ramabhadran S. Thirumalai

Issues: Liquidity, payment for order, exchanges, market microstructure, stocks
Disciplines:  Finance, International
Industries: Finance and Insurance
 

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Reinventing Officer's Choice Whisky: Spoiled for Choice, 2017

Ghoshal Tanuka; Shah, Geetika; Pereira, Arun

Discipline: Marketing
Industry: Alcoholic beverages

Subjects covered: Advertising, Advertising Campaigns, Brand Management, Branding, Market Positioning, Market Research, Marketing, Marketing Communications

 

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SREI Sahaj E-Village (A), 2017

Chakrabarti, Rajesh; Sujlana; Digvijay Singh

Discipline: Service Management

Subjects covered: Business Model Innovation, Service Management

 

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SREI Sahaj E-Village (B), 2017

Chakrabarti, Rajesh; Sujlana; Digvijay Singh

Discipline: Service Management

Subjects covered: Business Model Innovation, Service Management

 

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Forbes Technosys Limited (B): Bill Payment Kiosk Business, 2017

Singh, Davinder; Sahu, Anuj

Issues: Business model, mobile, billing
Disciplines: General Management/Strategy
Industries: Other Services

 

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Forbes Technosys Limited (A): Bill Payment Kiosk Business, 2017

Singh, Davinder; Sahu, Anuj

Issues: Business model, mobile, billing
Disciplines: General Management/Strategy
Industries: Other Services

 

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The Game of Financial Ratios, 2017

Gupta, Pooja; Sethi, Madhvi; Darroch A. Robertson

Issues: Financial analysis, ratio analysis, financial statement
Disciplines: Accounting, International

 

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Rays Culinary Delights: Building a Start-Up Brand, 2017

Sharma, Ruppal Walia

Issues: Building brand identity, branding for starts-ups, brand positioning, launching a brand, restaurant
Disciplines: Marketing, Entrepreneurship
Industries: Accommodation & Food Services

 

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Dulux TileShield: Re-launching a Brand, 2017

Sharma, Kirti; Sapra, Puneet

Issues: Consumer behaviour, pricing, brand re-launch, positioning, paint
Disciplines: International, Marketing
Industries: Other Services

 

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