Village Level Entrepreneurs to play key role in Digital India

By Deccan Herald May 06, 2020

The study by Indian School of Business (ISB)’s SRITNE-ISB) found that entrepreneurial traits, notably achievement motivation, social-orientation and belief in self, significantly impact performance.

"The study aimed to understand the assistance available to run the CSC, and the service-mix or business model selected by the entrepreneur,” said Deepa Mani, Professor of Information Systems at ISB, and Executive Director, SRITNE-ISB. She was the principal investigator in the research.