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Ahmed Timoumi
Overview
Ahmed Timoumi is an Assistant Professor of Marketing at the Indian School of Business. His research and teaching interests include Retailing, Channel Management, Product Returns, and Sales Force management. He holds a Ph.D in Marketing from Koc University and was a visiting scholar at Kellogg School of Management, Northwestern University. His current research focus is on Omnichannel retailing and he co-manages the Omnichannel Retailing and Ecommerce initiative (OREI) at ISB. This initiative provides a platform for practitioners and scholars to solve real problems faced by retailers in India, workshops and training to retailers, and research opportunities to scholars.
Professor Timoumi received a degree in Mathematics and Physics from Institut Préparatoire Aux Etudes d'Ingénieurs de Tunis, and a degree in Engineering with a focus in Economics and Management from Ecole Polytechnique de Tunisie.
Experience
Academic
- 2015 - Present: Assistant Professor, Indian School of Business
Research & Publications
Published Papers
Timoumi, Ahmed., Esseghaier, Skander., Kockesen, Levent. () "Should the fox guard the henhouse? Category captainship arrangement as a strategic information transmission mechanism", Production and Operations Management Timoumi, Ahmed., Gangwar, Manish., Mantrala, Murali. (2022) "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research", Journal of Retailing , 98 (1), 133-151 Timoumi, Ahmed., Singh, Narendra., Kumar, Subodha. (2021) "Is Your Retailer a Friend or Foe: When Should the Manufacturer Allow Its Retailer to Refurbish?", Production and Operations Management , Volume30 (Issue 9), Pages 2814-2839 Timoumi, Ahmed. (2019) "And They Returned Happily Ever After", ISB insight (2)