Programme Overview

Programme Overview

ISB is engaged in delivering Executive Education programmes for various organizations based on their requirements.

In October 2017, SRITNE delivered a custom-designed 2-day Executive Education programme for 30 leaders of small and medium-sized businesses (SMBs), who are seeking to leverage the power of digital for growth.

The programme focused on deepening participants’ understanding of digital business models and familiarizing them with data analytics tools and other techniques for leveraging digital media to generate superior business outcomes.

Additionally, participants gained insights about the functional strategies and leadership skills required to drive growth digitally for their businesses.

The following list of topics were covered in detail by ISB Faculty:

  1. Digital Business Models 
  2. Marketing Strategies for B2B & B2C
  3. Leveraging Digital Media
  4. Business Analytics & Data Mining
  5. Social Media Analytics
  6. User-generated Content Analytics Hackathon
  7. Leadership in the Face of Change
  8. Pricing Strategies