Brand Protection challenges on social media platforms

On April 28, 2026, the ISB Institute of Data Sciences (IIDS) and Authentix, in partnership with the United States Patent and Trademark Office (USPTO), convened a closed-door roundtable titled ‘Brand Protection Challenges on Social Media Platforms’ in New Delhi to mark World Intellectual Property Day 2026, bringing together stakeholders to address the growing challenge of online counterfeiting.

The discussion informed an ongoing research study by IIDS and Authentix, with participation from industry, enforcement agencies including the Central Bureau of Investigation (CBI), and organisations such as the Advertising Standards Council of India (ASCI) and Confederation of Indian Industry (CII).