Case Writing and Teaching Workshop
Case Writing and Teaching Workshop
Participative and collaborative learning has proven to be an exciting alternative to traditional management pedagogy.
| Date | August 21 - 22, 2025 |
| Location | Indian School of Business, Hyderabad Campus, AC8 MLT |
Overview
Today’s students demand an active role in their own learning. Teaching case studies in the classroom provides a means for abstract and conceptual ideas to be applied to practical, real-world business scenarios. Cases place students in real-life situations, forcing them to identify with the protagonist and come up with solutions to a plausible problem. As such, they turn students into active learners rather than passive receivers, helping them develop problem-solving and decision-making skills.
The Centre for Case Development (CCD), part of the Centre for Learning and Teaching Excellence (CLTE) at the Indian School of Business (ISB), is committed to enhancing teaching and learning through case-based methods. As part of this mission, CCD conducts Case Writing and Teaching Workshops throughout the year.
The intent of these workshops is to train high-potential faculty, academicians, and case writers in the case writing and case teaching process, and to develop a case writing and case teaching culture in Indian management schools.
Conducted by experienced faculty, experts in the case method, each intensive two-day workshop will cover the fundamentals of both case writing and case teaching.
The workshop will start with outlining the importance of case study methodology as a pedagogical approach for active learning. Participants will learn the theory behind developing a good case study and the guiding principles to write case studies. By the end of the workshop, participants would have built a strong foundation for developing their own cases. This is thus a great opportunity to develop valuable writing skills. By inspiring you to write and use your own cases, this workshop will also assist in improving your teaching. The workshop would also include tips on how to teach a case effectively.
Participant Profile
The participants at the workshop would include faculty, case writers, doctoral students and research staff from the academic community across management disciplines as well as representatives from business and the Government, such as heads of training departments, consultants and individuals teaching as visiting faculty at academic institutions. Interested participants would be requested to come to the workshop with an idea that they would like to develop into their own case study.
Programme Agenda
Training Objectives
At this very interactive and practical workshop, participants will learn about the case study—the history behind it, and its benefits and limitations. They will then be taught as to what makes a ‘good’ case. Instruction would be provided on how to design a case study – ensuring that the key areas of the introduction, body, conclusion and exhibits - are covered systematically. The workshop would also include tips on how to teach a case.
For the participants, we expect that developing their own case studies would provide the following key benefits for their students/audience:
- To demonstrate stronger critical thinking skills
- Make connections across multiple content areas
- Develop a deeper understanding of concepts
- Be better able to view an issue from multiple perspectives
- Take a more active part in class
- Become more engaged
- Develop positive peer-to-peer relationships
Pre-Workshop Requirements
- Participants are required to come to the workshop with a definite idea and learning objectives for a business case. They need to identify a company, the case protagonist, and preferably (not mandatory) obtain permission from the company to write the case.
- Participants are requested to share their case idea and learning objectives with us two weeks prior to the workshop dates.
Post-Workshop Activities
- By the end of the workshop, each participant will have successfully drafted a 2–3-page Case Plan. The Case Plan includes the opening paragraph, the outline of the finished case by subtitles, list of data requirements, and a time plan. This plan is the basis of each case study.
- Participants will receive feedback on the Case Plan from the workshop trainers within a few weeks of the completion of the workshop
Faculty
Philip C Zerrillo
Professor of Marketing at Sasin School of Management
Dr Philip Zerrillo is currently a Professor of Marketing at Sasin School of Management in Thailand. His is a Distinguished Chaired Professor- Dr Benvinido Tontoco Chair in Retailing at Jose Rizal University (Philippines), and a Chaired Professor of Marketing and Instructional Technology at HELP University (Malaysia)
Dr Zerrillo began his academic career at The University of Texas at Austin, and was a faculty member in the marketing department, as well as the Graduate Dean and the Dean of Executive Education. In addition to his administrative roles, Dr Zerrillo has written and taught extensively in areas of distribution channels, brand management, strategy, and counterfeiting and its effects on brands and brand valuation. An authority on the case method of teaching, Dr. Zerillo has conducted numerous workshops on case writing and teaching at business schools across Southeast Asia. He has authored and published numerous cases and also written books on effective case teaching titled. He has held faculty positions or taught courses at the Kellogg Graduate School of Management, Hebrew University (Jerusalem), Thammasat University (Bangkok), IMADEC University (Vienna), The Smith College of Business (University of Maryland), Owen School of Business (Vanderbilt), Sun Yat Sen University (Guanzhou), and Guido Luiss Carli School of Business (Roma). In addition to having been on public boards for listed companies, Dr. Zerrillo currently sits on the board of directors for HELP University (Malaysia), Jose Rizal University (Philippines), The Food School (Thailand), and multiple other advisory boards.
Geetika Shah
Senior Associate Director at the Centre for Learning and Teaching Excellence (CLTE)
Geetika oversees content development and publishing at the Centre for Case Development, under CLTE at ISB. Leading a team of writers and editors, she guides the creation of teaching material that supports the pedagogical and knowledge-creation objectives of the school. Working with faculty across disciplines, she has co-authored numerous published cases, some of which have been award winners at global case competitions. She has published a book titled, Enhance your B-School Learning: Ace the Case, as a handy guidebook for students new to the case method. As a facilitator, she has delivered several training workshops and webinars on case writing and teaching for faculty and student audiences from around the world.
An MBA from IIM Bangalore, she joined the team in its early years. She helped build expertise at ISB in developing, reviewing, and publishing high-quality case studies that engage students in the business classroom. She also served in editorial roles for the design, content, and publication of the school's flagship quarterly magazine, ISBInsights, and ISB Management ReThink, a forward-looking platform that acted as a connect between academia with industry, through its take on management research and thinking.
Accomodation
Participants are expected to cover their own transportation and other living costs. If you are looking for stay options close to the workshop venue, you may explore the following:
| Hotel Name/Location | Tariff per night | Contact Details | Additional Information |
| Ellaa Hotels, ISB Road, Gachibowli, Hyderabad | Superior Single / Double @ 6499/7499 + Tax |
Ms. Sarmistha Puhan Asst Front Office Manager Ellaa Hotels ados@ellaahotels.com +91 80084 02550/995902020182 |
Complimentary Buffet Breakfast |
|
Lemon Tree, Gachibowli |
Single room – 8000 + 18% GST Double room – 9000 + 18% GST |
8008200189 |
Complimentary 2-Way ISB transfers on sharing basis once every day Complimentary Buffet Breakfast Wi-Fi access |
|
Hyatt Hyderabad, Gachibowli |
INR 13000+Tax |
Aman Madnani - |
Rate includes WIFI & Breakfast |
|
Oakwood Residence Kapil, Gachibowli |
Studio Superior: INR 7500 + Taxes One Bedroom Superior: INR 8500+ Taxes |
Amandeep Singh (+91 7729985817) - Amandeep.Singh@oakwood.com |
Complimentary Inclusions: Buffet Breakfast, Wifi, 10% discount on food & soft beverage, Common washing machine (70% drying capacity) on every floor |
|
Fairfield by Marriott Hyderabad |
9,900+taxes per room per night |
9963479253 |
Other inclusions Complimentary Buffet Breakfast at Jonathan Kitchen. |