CBI research

Research Priorities

GovTech Innovation:

ISB, with Intel India, created the) to help Emerging Technologies Centre (ETC governments and industries, and IoT. ETC supports companies offering solutions that improve use new technologies like AI, ML, Blockchain government efficiency and transparency. Learn more and get involved.

FinTech Innovation:

The COVID-19 pandemic sped up the use of digital payment systems, especially in Asia. CBI's research explores how these systems impact financial inclusion and how fintech can grow faster in emerging markets.

Marketing Finance Operations Exchange (MFOX):

Led by Professor Rajendra Srivastava, MFOX connects scholars and practitioners in marketing, operations, and finance. It focuses on key issues like pricing, customer value, and start-up valuation, offering research, workshops, and collaborations.

Corporate Innovation:

Corporate boards have shifted from compliance to innovation-driven strategies. CBI research focuses on how innovation-first approaches can boost corporate growth.

BrandTech India:

India’s economy is growing fast, creating new opportunities for businesses. CBI tracks these changes and their impact on local and global markets.

Healthcare Innovation:

The pharmaceutical industry faces challenges, but digital technologies like AI and telemedicine offer new solutions. CBI's research aims to find innovative healthcare applications that can transform economies.

Omnichannel Marketing:

Companies are using multiple marketing channels to give customers a seamless experience. CBI studies the best strategies for integrating customer touchpoints and measuring ROI.

GCC & Innovation Mindset:

Innovation is key to business success. ISB is developing a metric to measure and understand the impact of innovation across organizations and industries.

Energy & EV Innovation:

CBI focuses on climate change and offers research-driven solutions to help businesses and communities adapt to environmental challenges.

AgriTech Innovation:

CBI works to improve the food and agriculture sectors through research and innovation, aiming to create sustainable systems that benefit people, the environment, and the economy.

Happiest Minds:

Happiest Minds Technologies helps businesses transform using AI, blockchain, IoT, and more. CBI collaborates with them to apply business innovation in sectors like FMCG and healthcare.