ISB CBI

RCI
Centre for Business Innovation
About CBI
The Centre for Business Innovation (CBI) at ISB advances industry research, practice, and education in business innovation. Led by Professor Rajendra Srivastava, CBI connects industry leaders, researchers, and academics to drive innovation for value creation and appropriation. CBI fosters impactful solutions to business problems, thus creating lasting value in a rapidly evolving world.
Vision
Recognition: To be internationally recognized as an India-focussed research institute for business innovation
Leadership: To be acknowledged as a centre of thought leadership and market insights on business innovation
Execution: To combine research, practice, and education for organizational transformation with enhanced growth and resilience
Mission
Knowledge: Creating and disseminating research-based insights in business innovation to support value migration and influence business practice and policy
Business Leadership: Promoting and implementing innovation in business and government through robust collaborative programmes
Community: Engaging vigorously with business, government, and civil societies to contribute to community development through innovations at the state, national, and global levels
Thought Leadership: Bringing together distinguished faculty from India and abroad to collaborate with ISB's resident faculty to develop distinctive research fora and promote education and executive programmes
Research
CBI explores innovation across industries, focusing on GovTech, FinTech, corporate governance, and digital transformation. It examines emerging technologies, financial inclusion, healthcare innovations, and omnichannel marketing. Using the MFOX framework, CBI connects faculty and researchers at the intersections of marketing, finance, and operations. Our business innovation research covers diverse sectors like agritech, automotives, defense & aviation, thus fostering impactful solutions for businesses, governments, and global markets.

Partnerships
ISB partners with industry leaders to drive innovation. With Intel India, it launched Plugin Alliance, India's first industry tech alliance, to advance Industry 4.0. ISB also collaborates with ANSR Consulting on leadership workshops, equipping GCC tech, BFSI, retail, manufacturing, and automotive leaders.