Sumeet Kumar is an Assistant Professor of Information Systems at the Indian School of Business (ISB). He studies problems at the intersection of technology and society. He is interested in analysing user behaviour, quantifying polarisation on online forums , and finding advertisements disguised as regular content on online platforms. His current focus is on identifying implicit or hidden advertisements in videos posted on children’s platforms such as YouTube Kids.
Additionally, Professor Kumar has conducted research in software design and development, with particular emphasis on user experience. He has investigated the use of mobile phone sensors during emergencies to improve situational awareness. His study on the Wireless Emergency Alerts (WEA) service in the United States addressed several issues of critical importance to emergency alerts effectiveness and adoption. Notably, some of his research recommendations was included in the US Federal Communications Commission (FCC) proposed changes to WEA.
He completed his undergraduate education at Indian Institute of Technology (IIT) Kanpur. He holds two Master’s degrees—in Software Engineering and in Machine Learning--both from Carnegie Mellon University, where he also earned his doctorate degree.
Madhu Viswanathan is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at University of Arizona.
Professor Viswanathan’s research work focuses on the role of distribution channels, B2B relationships, and salesforce compensation, as well as, their impact on key marketing mix elements such as pricing and product assortment. His work has been published in the Journal of Marketing Research, a premier journal in the field of marketing. He has consulted for and worked with companies spanning a wide range of industries including retail, insurance, and healthcare.
Professor Viswanathan holds a PhD in Business Administration (Marketing) from the University of Minnesota, Twin Cities, and an undergraduate degree in Mechanical Engineering from BITS, Pilani.
