ISB Announces Brand Refresh

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ISB announces brand refresh, fortifies its mission to create new age leaders for India and the world
ISB announces brand refresh, fortifies its mission to create new age leaders for India and the world

November 18, 2024

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The Indian School of Business (ISB) has announced its strategic brand refresh by unveiling the new logo today, in line with its commitment to develop and empower leaders of tomorrow. This strategic evolution is grounded in ISB’s legacy and ambition, highlighting its role as a dynamic institution rooted in rigorous research, innovative pedagogy, and a global outlook. Landor, a leading global brand consultancy, partnered with ISB in this brand transformation journey.

While retaining core elements, the evolved brand has been designed to depict vibrancy and inspiration to symbolise the institution’s innovation and forward-thinking approach. The logo itself has been directionally reoriented to move forward and upward towards a direction that conventionally signals progress and empowerment—qualities that are central to ISB’s strategic direction. The new clean sans-serif word mark of the ISB logo adds boldness and sophistication, symbolizing progress and transformation.

Our new brand embodies ISB’s relentless pursuit of excellence. We are firmly committed to nurturing leaders who drive impactful change in a complex world. We are already on a path of evolution this year with a revised curriculum and a new programme for young leaders. Our new brand identity reflects our belief that the future belongs to those who create it.”
Madan Pillutla
Dean, ISB.
“This brand refresh is more than a design evolution—it’s a powerful statement of ISB’s role in shaping future-ready leaders for India and beyond.”
Lulu Raghavan
President APAC at Landor

Since 2001, ISB has pioneered business education in India and globally, emerging as a premier research-led institution. ISB’s new brand identity reflects its expansive role in shaping the future of business and policymaking. With a focus on combining cutting-edge research with real-world application, ISB fosters a holistic environment where theory meets practice, enabling ISB students to drive meaningful solutions in industry, government, and society, championing leadership through knowledge and innovation.