Pranav Jindal

Associate Professor, Marketing

Email pranav_jindal@isb.edu

Website https://sites.google.com/site/pranavjindal


Pranav Jindal is a tenured Associate Professor of Marketing at the Indian School of Business (ISB). He is a global expert on issues pertaining to pricing, price negotiations, salesforce management, sales compensation, and behavioural economics. He has published numerous articles in top academic journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, and Quantitative Marketing and Economics, and serves on the Editorial Boards of several of these journals. In 2021, Dr. Jindal was selected as an MSI Young Scholar by the Marketing Science Institute - an honour bestowed only to a select few researchers worldwide.

Dr. Jindal has a Ph.D. and an MBA in Marketing from The University of Chicago Booth School of Business, and a B. Tech. in Industrial Engineering from the Indian Institute of Technology (IIT), Delhi. He has spent over a decade conducting research in marketing at top universities in the US, and brings to ISB, a global perspective on marketing and a thorough understanding of consumer behaviour across different countries. Dr. Jindal has received multiple grants for his research from several institutes in the US.

Dr. Jindal is a leader in the field of conjoint analysis and is world-renowned for his work on structural conjoint. He has consulted for several companies in industries such as retail, B2B sales, insurance, etc. on issues pertaining to pricing, compensation and conjoint analysis. At ISB, Dr. Jindal teaches courses on Marketing and Decision Making, Marketing Analytics and Behavioural Economics. He emphasizes the importance of using quantitative and analytical tools to understand consumer behaviour and derive managerially relevant data-based insights for companies. Dr. Jindal has won numerous awards for his teaching including the Best Teacher Award at ISB and the Star Teacher Award at University of North Carolina.



  • 2023 - Present: Associate Professor, Indian School of Business


In the Media

February 18, 2024: Viewpoint: What to expect in 2024? | AI and Data Privacy, ISB Executive Education.

Research & Publications