Sudhir Voleti

Associate Professor, Marketing
Associate Dean - LRC and Faculty Alignment and Academic Director - IIDS



Sudhir Voleti is a distinguished faculty member and Academic Director of the Institute of Data Science and Advanced Management Programme in Business Analytics at the Indian School of Business (ISB). He is a renowned researcher in the fields of marketing research and business analytics and has served as the Associate Dean of Faculty Alignment and the Registrar's Office (FARO) at the ISB. Professor Voleti has a Ph.D. in Marketing from the University of Rochester, an MS in Applied Statistics from the University of Rochester, a PGDM from IIM Calcutta and a BE from the Birla Institute of Technology, Ranchi, along with years of industry experience.

Professor Voleti is recognized as one of India's leading data science academicians. His research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.

Professor Voleti has published numerous research articles in leading academic journals such as Management Science, Journal of Marketing, Journal of the Royal Statistical Society, the International Journal of Research in Marketing, and the Journal of Retailing, as well as book chapters and articles in the popular media. He also serves on the editorial review boards of numerous journals. Some of his significant works include "Impact of Reference Prices on Product Positioning and Profits", "The role of big data and predictive analytics in retailing", "Why the Dynamics of Competition Matter for Category Profitability", "A Bayesian non-parametric model of residual brand equity in hierarchical branding structures", and "An Approach to Improve the Predictive power of Choice - Based Conjoint Analysis".



  • 2020 - Present: Associate Professor, Indian School of Business
  • 2019 - Present: Associate Dean, Faculty Alignment and Registrar's Office (FARO), Indian School of Business
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2009 - 2009: Adjunct Faculty, Rochester Institute of Technology
  • 2003 - 2009: Ph D Candidate in Marketing, University of Rochester
  • 2006 - 2008: Ph D Candidate, William E Simon School of Business Administration, University of Rochester
  • 2002 - 2003: Lecturer in Marketing and Management, ICFAI Business School, Hyderabad


In the Media

January , 2019: Category Management: The Art of Allocating Shelf Space, ISB Insights.

Research & Publications