Overview

Professor Voleti is an Associate professor with the Marketing Area at the ISB. Previously, he worked in the industry in different capacities as a management consultant and a software analyst. Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.

Education

  • Ph D (Marketing), Simon Graduate School of Business, University of Rochester 2009
  • MS (Applied Economics), Simon Graduate School of Business, University of Rochester 2006
  • MBA (Marketing), Indian Institute of Management, Calcutta 2001
  • Bachelor of Engineering (Mechanical Engineering), Birla Institute of Technology, Mesra 1998

Research

Published Papers

Books and Monographs

Working Papers