Sudhir Voleti

Associate Professor, Marketing
Associate Dean - LRC & Faculty Alignment and Academic Director - IIDS



Professor Voleti is an Associate professor with the Marketing Area at the ISB. Previously, he worked in the industry in different capacities as a management consultant and a software analyst. Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.



  • 2020 - Present: Associate Professor, Indian School of Business
  • 2019 - Present: Associate Dean, Faculty Alignment and Registrar's Office (FARO), Indian School of Business
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2009 - 2009: Adjunct Faculty, Rochester Institute of Technology
  • 2003 - 2009: Ph D Candidate in Marketing, University of Rochester
  • 2006 - 2008: Ph D Candidate, William E Simon School of Business Administration, University of Rochester
  • 2002 - 2003: Lecturer in Marketing and Management, ICFAI Business School, Hyderabad


In the Media

January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.

Research & Publications