Faculty

Overview

Professor Voleti is an Associate professor with the Marketing Area at the ISB. Previously, he worked in the industry in different capacities as a management consultant and a software analyst. Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.

Education

• Ph D (Marketing), Simon Graduate School of Business, University of Rochester 2009
• MS (Applied Economics), Simon Graduate School of Business, University of Rochester 2006
• MBA (Marketing), Indian Institute of Management, Calcutta 2001
• Bachelor of Engineering (Mechanical Engineering), Birla Institute of Technology, Mesra 1998

Research

Published Papers

Sajeesh S, S.,Mehra Amit.,Voleti, Sudhir. (2020) "Impact of Reference Prices on Product Positioning and Profits", Production and Operations Management. Voleti, Sudhir.,Gangwar, Manish.,Kopalle, Praveen. (2017) "Why the Dynamics of Competition Matter for Category Profitability", Journal of Marketing , 81, 1-16 Bradlow, Eric.,Gangwar, Manish.,Kopalle, Praveen.,Voleti, Sudhir. (2017) "Role of Big Data and Predictive Analytics in Retailing (best paper award runner up)", Journal of Retailing , 93 (1), 79-95 Voleti, Sudhir.,Dr. Seenu Srinivasan.,Dr. Pulak Ghosh. (2017) "An Approach to Improve the Predictive power of Choice - Based Conjoint Analysis", International Journal of Research in Marketing , 34 (2), 325-335 Voleti, Sudhir.,Kopalle, Praveen.,Ghosh, Pulak. (2015) "An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data", Management Science , 61 (11), 2720-2738 Voleti, Sudhir. (2015) "A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities", Review of Marketing Science , 13 (1) Voleti, Sudhir.,Ghosh, Pulak. (2014) "A non-parametric model of residual brand equity in hierarchical branding structures with application to US beer data", Journal of the Royal Statistical Society, Series A , 177 (1), 135-152 Voleti, Sudhir.,Ghosh, Pulak. (2013) "A robust approach to measure latent, time-varying equity in hierarchical branding structures", Quantitative Marketing and Economics , 11 (3), 289-319 Ramachandran, Kavil.,Voleti, Sudhir. (2004) "Business Process Outsourcing (BPO): Emerging Scenario and Strategic Options for IT – enabled services", Vikalpa , 29 (1), 49-62 Ramachandran, Kavil.,Voleti, Sudhir. (2003) "BPO in India, Typology of and Strategic Options for Business Process", The Economic Times General Management Review

Books and Monographs

Voleti, Sudhir. "2 chapters in 'Essentials of Business Analytics'",

Working Papers

Voleti, Sudhir.,Shankar, Venkatesh. "A Bayesian Nonparametric approach to Salesforce Productivity" Voleti, Sudhir.,Gangwar, Manish.,Bodapati, Anand. "Assessing the Quality of the Clustering Signal in a Bayesian Mixtures Analysis of Market Segmentation" Voleti, Sudhir.,Sethuraman, Raj. "Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects" Satyavageeshwaran, Prakash.,Voleti, Sudhir. "Spatial Externalities in Product arrangements on Retail - shelves : Empirical Investigation and Associated Heuristic" Voleti, Sudhir. "Recovery of Price-Cost Margins from Store-level Data: Estimation and Validation using generalized linear models" Gondi, Anusha.,Voleti, Sudhir. "Firm Locations Choices in Strategy Spaces: An Application to the US Technology Sector"