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1. Indian School of Business (ISB)
2. Faculty & Research
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5. Publications

The Centre for Business Innovation is passionate about excellence in management education. We bring to you the latest publications of our esteemed directors under the same roof.

These publications encompass years of academic and industrial expertise, useful for businesses and institutions alike.

Prof. Rajendra Srivastava

• Digital Transformation as Disruptive Strategy - CMR
• Harnessing Artificial Intelligence and Disruptive Technologies to Benefit Society - CMR
• ASEAN to play increasingly beneficial role for Indian enterprises seeking new opportunities - Business Times
• Brand Response to Environmental Turbulence: A Framework and Propositions for Resistance, Recovery and Reinvention - IJRM
• Future of Branding (edited with Gregory Metz Thomas) - SAGE
• Leveraging Market-Based Assets to De-Risk Firm’s Operations - Asian Mgt Insights
• Impact of component supplier branding on profitability and risk - IJRM
• Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact - Journal of Marketing
• Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? - JM
• Metrics for Linking Marketing to Financial Performance - MSISR
• Marketing, Business Processes and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing - JM
• Market Orientation and Organizational Performance: Is Innovation a Missing Link? - JM
• Market-Based Assets and Shareholder Value: A Framework for Analysis - JM
• A Customer-Oriented Approach for Determining Market Structures - JM

Prof. D.V.R Seshadri

• Context-based tele-medicine model design for rural/semi-urban India - Express Healthcare
• The road ahead for the evolving healthcare models for rural India - Forbes India
• The Public-Private Partnership Hurdle Race: The Case of Delhi International Airport - Harvard Business Publishing
• Arogya Swaraj: Healthcare for the people, by the people - HCR

Prof. Vijaya Sunder M

• Realizing and Overcoming the Digital Myopia - CMR
• Project Ashray: Planning a Time-Constrained Project - HBPE
• Health-Tech Strategy at KG Hospital Part B: Tech Strategy Design and Implementation - HBR
• Electric Vehicles: From transition to transformation in 3 steps - Forbes India
• A Value-Driven Digital Strategy Framework for Healthcare Firms
• An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai
• Techology on the Farm