Programmes

The ISB-CBM understands that professional development may not be effective with a 'one size fits all' approach, which is why the ISB-CBM Curricula will be customised to the specific needs of the member organisations and participants in Asia. The Centre will conduct an assessment to identify gaps in the expertise of member organisations and use these inputs to develop specific programmes to fill those gaps, to arm them with new 'tools of the trade' to keep member organisations at the cutting-edge of knowledge and insights in Marketing, Sales and Purchasing.

The offerings can be either case-based or project-based. In case-based courses, select case studies will be used to understand the best practices around the world; in project-based courses, the Centre will work with a member organisation’s specific challenges and issues and convert  them into projects, to facilitate 'learning by doing'.

The diagram depicts the overlap in these topics: 

Open Programmes

Whether you are an individual, team or organisation, our open programmes cover all business disciplines including domain-specific and general management lessons. The programmes are designed to cater to specific leadership and skills development needs of mid-senior level executives.

Browse through our curriculum and identify the programmes that suit your career requirements.

Custom Programmes

Taking the programme as a team helps the firm’s executives be at the same level of understanding towards business challenges and makes firm better positioned to execute the learnings which help in amplifying the overall benefits to the firm.

Our centre customizes programmes for domain or firm-specific needs for mid-to-senior level executives.

For organisations with specific requirements

Upcoming Programmes

Open | Executive Education | CBM

Account Based Marketing

Two months virtual programme helps participants understand principles of ABM and get a first-hand experience with the tools and frameworks for implementing succesfully in their organisation. 

Start Date: January 20 '21

Open | Executive Education | CBM

Selling in Post COVID World

Two months virtual programme on building capabilities in Virtual Sales & Customer Management in the Post COVID World. 

 

Accepting inquiries for Open programme requirement

Programme Calendar 2020



Sr. No.
Programme Name
Day & Date
Faculty
Venue
Apply Now
1.                        Defining Value Tuesday, January 21  to Wednesday, January 22, 2020 Prof. Manish Gangwar Mumbai Customised Offering
2. Key Account and Customer Relationship Management  Monday, January 27 to Wednesday, January 29, 2020 Prof. Kiran Pedada, Prof. S. Arunachalam, Prof. D.V.R. Seshadri ISB Hyderabad Campus Application is closed
3.

Market Insights and Consumer Behaviour

 

Tuesday, September 22 to Thursday, October 22, 2020 Prof. Manish Gangwar,
Prof. Anand Bodapati, Prof. Madhu Viswanathan
Virtual Medium Customized Offering

 

Programme Calendar 2019



Sr. No.
Programme Name
Day & Date
Faculty
Venue
Apply Now
1.                        Creating Value Through Marketplace Insights
Monday, April 29 to Wednesday, May 1, 2019 Prof. Liam Fahey,
Prof. Rajendra Srivastava
ISB Hyderabad Campus Application is closed
2. B2B Customer Engagement and Salesforce Management
Friday, July 26 to Saturday, July 27, 2019 Prof. V. Kumar ISB Hyderabad Campus Application is closed
3.

 

Pricing Strategy and Value Extraction

Tuesday, September 24 to Thursday, Septemeber 26, 2019 Prof. Manish Gangwar,
Prof. Phil Zerrillo, Prof. Rajendra Srivastava
ISB Hyderabad Campus Customized Offering