Education

The ISB-CBM understands that professional development may not be effective with a 'one size fits all' approach, which is why the ISB-CBM Curricula will be customised to the specific needs of the member organisations and participants in Asia. The Centre will conduct an assessment to identify gaps in the expertise of member organisations and use these inputs to develop specific programmes to fill those gaps, to arm them with new 'tools of the trade' to keep member organisations at the cutting-edge of knowledge and insights in Marketing, Sales and Purchasing.

The offerings can be either case-based or project-based. In case-based courses, select case studies will be used to understand the best practices around the world; in project-based courses, the Centre will work with a member organisation’s specific challenges and issues and convert  them into projects, to facilitate 'learning by doing'.