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Digital transformation (DT) has begun to dominate the business agenda of many corporations today. However, while many companies have begun their DT journey, 70% of them will fail because of the lack of a systematic approach that takes the key risk factors into account. Large-scale change efforts like DT are especially risky because they involve simultaneous change across components of the business.
This two-day programme will meet the need for a rigorous, robust and systematic approach to DT by pulling together the most salient frameworks and practices on how to design the implementation of digital business transformation. The module will also rely on the experiences of the instructor, who has helped several companies deploy business transformation in general, and digital transformation in particular, in the last decade.
In each stage, the programme will emphasize how to manage:
Understanding strategies for digital ecosystems
Learning to translate strategies into workable business models
Transforming manufacturing and operations for digital
Getting buy-in by building the business case for digital transformation
Understand what it takes to design and implement digital transformation successfully
Identify strategic opportunities for business growth and cost reduction
Understand how to redesign and develop customer journeys and experiences using digital
Understand how to drive organisational redesign, change mindsets and transform culture
Redesign processes and systems, and develop new leadership models for digital transformation
Understand how to create an organisational roadmap for implementing digital transformation
Who Should Attend
This programme will benefit senior managers and executives charged with digital transformation initiatives. Executives in Strategy, Marketing, Sales, HR, Information Systems and Operations, along with heads of business units or regions with cross-functional responsibilities stand to gain the most by attending the programme.
The ISB-CBM’s faculty comprises the most authoritative sources and consultants worldwide in B2B Marketing from academia and industry, as well as those at the intersection of both. They bring real-world experience and practical business expertise to every engagement. Some of our international scholars are also Fellows at ISBM USA.
Professor DVR Seshadri
Clinical Full Professor of Business, Marketing; Director, ISB-CBM
DVR Seshadri is a highly decorated academician and corporate figure. He has taught at various IIMs, and held CEO positions at many public and privately held businesses, including startups. An expert in B2B Marketing, Innovation and Entrepreneurship and Intrapreneurship, Professor Seshadri has consulted with over 100 Indian and international MNCs. He remains associated with major corporate players like the Tata Group and L&T. He has taught on MBA, EMBA and business-to-business market management programmes to name just a few. A published author, Professor Seshadri has books like ‘Innovation Management’, ‘Global Risk/Global Opportunity’ and several more to his name. Additionally, he has published over 100 case studies and authored several application-oriented journals.
Professor Ram Nidumolu
Clinical Professor in Organisational Behaviour, ISB
Professor Nidumolu is a clinical professor of organisational behaviour at the Indian School of Business. His work has appeared in prestigious publications like Harvard Business Review, the Stanford Social Innovation Review and many more.
He brings more than 25 years of experience in strategy and technology innovation consulting and research with global enterprises. He has founded and served as CEO of a VC-funded software company in Silicon Valley that provided CRM/business intelligence solutions. He has conducted programs on digital transformation with dozens of leading Indian companies in the B2B and B2C sectors during the past five years.
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