JumpStartIndia@ISB is a unique initiative by Indian School of Business to help power India’s post-COVID19 economic recovery. This initiative aims to harness the expertise and experience of ISB’s students, coupled with the intellectual leadership of its faculty, into projects to address challenges of national significance. The expertise of the world class faculty and tremendous resources at ISB, along with the diverse and experienced cohort of students, will not only develop a road map to help the Government with key policy decisions but to also aid the decision making by providing real time, relevant data points and indices to navigate the economy in the right direction. The ultimate goal is to support authorities make informed decisions during the crisis and build a vibrant, healthier, and robust India.


In the initial phase, this initiative will focus on eight priority challenges listed below:

  • Food and Agriculture: Ensure food is produced, available, and accessible in sufficient quantities at all times for everyone. Prof. Sripad Devalkar and Prof. Aaditya Dar   Read more                               
  • Informal Economy: Identifying, alleviating, and preventing distress of workers through economic stimulus and welfare measures. Prof. Bhagwan Chowdhry and Prof. Ashwini Chhatre   Read more
  • Boosting the Economy: Operational and policy interventions to restart economic activity in a phased manner. Prof. Shiv Dixit, Prof. Shashwat Alok and Prof. Prasanna Tantri   Read More
  • Real Time Indices of Economic Activity: Ensuring policy is based on real time indicators both during and after COVID-19. Prof. Deepa Mani and Prof. Shekhar Tomar   Read more
  • Transportation, Logistics, and Mobility: Reviving and Improving India’s Transportation, Logistical, and Mobility Networks to address future challenges through Sustainability, Resiliency, and Efficiency. Prof. Milind Sohoni and Prof. Sumit Kunnumkal  Read more
  • Healthcare: Sustained provision and minimal disruption of essential healthcare services across primary, secondary and tertiary care. Prof. Sarang Deo and Prof. DVR Seshadri   Read more
  • Institutionalizing Remote Work: Reimagining Jobs, Workspaces, HR Systems and Leadership. Prof. Chandrasekhar Sripada and Prof. AJ Chauradia   Read more
  • Monitoring Corporate Health: Indicators to monitor the pulse of India Inc and financial markets to help in corporate decision-making and policy interventions. Prof. Prachi Deuskar and Prof. Apoorva Javadekar  Read more

Published Reports

A project executed by ISB under the JumpStartIndia@ISb initiative, in association with PJTSAU and Government of Telangana.


As a part of JumpStartIndia@ISB initiative, Indian School of Business (ISB) organised several sessions and panel discussion to bring together different perspectives of key stakeholders and government.

Government Engagement

Under the JSI Projects, we aim to work closely with the Government. We have already signed MOUs/started engagements with various Governments such as:

  • Andhra Pradesh
  • Himachal Pradesh
  • Jharkhand
  • Punjab
  • Telangana
  • Tamil Nadu

Ongoing Projects

Branding and marketing strategy for Telengana Sona rice

Faculty: Madhu Vishwanathan, S Arunachalam & Manish Gangwar 

Project Brief : Telengana Sona (RNR 15048) is a new paddy variety developed by Telengana State Agricultural university with characteristics such as fine grain, high yielding quality and blast resistance. It grows in a relatively shorter time (125 days vs the average of 150 days) and is suitable for cultivation in both kharif and rabi seasons. This variety produces short slender grains, has less broken percentage, good head rice recovery, and high yield potential making it a good premium variety for the farmer to grow. From the perspective of rice millers, it leads to less broken grain (wastage) after milling and for the end consumer of paddy, Telangana Sona, has the lowest glycemic index among all known varieties of paddy, and the composition of protein, carbohydrates, energy, niacin (vitamin B3) is also higher in comparison to other popular varieties of paddy. 

 Telangana government is promoting the cultivation of superfine variety of paddy, Telangana Sona, across the state. Currently, the Telangana Sona rice has a relatively small market and is primarily consumed within the state. With increasing incidence of lifestyle diseases such as diabetes, the demand for healthier options to traditional diets is increasing. Given the health benefits of the new paddy variety and the push by government to expand cultivation, it is felt that with proper branding and marketing, the market for Telangana Sona rice can be expanded all over India and possibly other countries where rice is a staple cereal.  

 The project involves a) identifying key stakeholders for the paddy variety among consumers, distributors and manufacturers, b) assessing market size potential and c), exploring barriers to expansion with respect to consumers, competition and capabilities. Analysis will involve a study of relevant case studies, primary and secondary data collection, quantitative modeling and interpreting of results to create a marketing plan and branding strategy for Telengana Sona.