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The Centre for Business Markets was established in April 2019, to serve the growing needs of Businesses in Asia by conducting state-of-the-art research, consulting and education programme in the field of Marketing and Sales.
The ISB-Centre for Business Markets (ISB-CBM) has evolved from the need for dialogues, insights, and course offerings that can provide practitioners with the skills to understand, create, deliver, and capture value in the Marketing world. This is the first of its kind initiative in Asia. ISB-CBM is committed to helping organizations based in India and Asia find innovative next-generation pathways to grow their businesses profitably, especially in the era of rapid change that is a reality of today’s world.
ISB-CBM connects member organisations with its vast network of elite academics and fellow practitioners, who can help solve member organizations’ Marketing, Sales and Purchasing challenges by integrating insights from developed and emerging economies via cutting-edge research in the field of Marketing, Sales and Purchasing.
ISB-CBM has put together the most comprehensive suite of Marketing, Sales and Purchasing courses in the world. These programmes will help member organizations internalize the skills they need to make smart decisions, understand how to execute them and monitor the impact of those decisions in the onward journey of their organizations.
Members get access to a robust network of acclaimed academicians engaged in cutting-edge research in the Marketing world. World-class academicians can collaborate with the member organisations to conduct actionable research, specifically to assist in resolving the problems faced by them in marketing and sales.
Member organizations will get a platform to showcase the best of their organization’s practices to the faculty, as well as to other practitioners, thus facilitating an exchange of ideas that could transform the member organizations into truly learning organizations. The Centre hosts summits and events in which member organizations can share ideas, gain insights, forge new connections and make new friends for professional and organisational growth.
Workshop on Effective Writing Skills for Business Audiences
This one-day workshop is meant to introduce you to formats of writing such as case studies, business articles, reports and white papers that are relevant to and popular with business audiences. In this workshop, you will learn how to adapt your writing style to suit various formats and audiences, along with guidance on how to improve your writing to be effective and impactful.