About Us

About Us

The ISB-Centre for Business Markets (ISB-CBM) has evolved from the need for dialogues, insights, and course offerings that can provide practitioners with the skills to understand, create, deliver, and capture value in the Marketing world. This is the first of its kind initiative in Asia. ISB-CBM is committed to helping organizations based in India and Asia find innovative next-generation pathways to grow their businesses profitably, especially in the era of rapid change that is a reality of today’s world.

Corporate Membership with ISB-CBM

ISB-CBM connects member organisations with its vast network of elite academics and fellow practitioners, who can help solve member organizations’ Marketing, Sales and Purchasing challenges by integrating insights from developed and emerging economies via cutting-edge research in the field of Marketing, Sales and Purchasing. 

The Unique ISB-CBM offerings

Our Offerings

Education

We have put together the most comprehensive suite of Marketing, Sales, and Purchasing courses in the world to help member organizations internalize the skills required for making smart decisions.

Research

Get access to world-class academicians to conduct actionable research, specifically in resolving the problems faced in the marketing, sales, and purchasing area.

Consulting

By Leveraging expertise of Sales and Marketing faculty, we conduct consulting projects to improve business performance. We can also help in formulating Vision and Mission Statements for the organisations.

Outreach

The Centre hosts summits to share ideas, gain insights and forge new connections for professional and organisational growth. Members can showcase their organisation's best practices for facilitating an exchange of ideas. 

Affiliated Faculty

Resources

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Publications

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Case Studies

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Blogs

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Newsletter

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Books by Faculty

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Webinar

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Latest News

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Thomas Schmidheiny Centre for Family Enterprise

A Billionaire Wedding Puts ‘Crazy Rich Indians’ in the Spotlight

Professor Kavil Ramachandran, Senior Advisor, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business, is quoted in a story titled "A Billionaire Wedding Puts ‘Crazy Rich Indians’ in the Spotlight," published in The Wall Street Journal. "The key thing is earlier maharajahs had their own territory, land, control. Now you have to tell the world ‘I am a maharajah’ and that can happen only through this kind of public statement" says Professor Ramachandran.

Jul 12, 2024

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Thomas Schmidheiny Centre for Family Enterprise

A Wedding Puts India’s Gilded Age on Lavish Display

Professor Kavil Ramachandran, Senior Advisor, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business, is quoted in a story titled "A Wedding Puts India’s Gilded Age on Lavish Display," published in The New York Times. "……there were more billionaires with fatter wallets because India has sustained a high growth rate for more than two decades. That’s created a deep domestic market for goods and services, and pushed Indian companies to pursue new businesses, pairing opportunity with ambition," says Professor Ramachandran.

Jul 12, 2024

Happening Events

  • 24 - 26

    Jul
    2024

    Summer Research Conference 2024

    Centre for Analytical Finance at the Indian School of Business (ISB), Hyderabad, India, invites submissions for its annual flagship Summer Research

  • 26

    Jul
    2024

    ISB PGP MFAB Masterclass by Professor Prakash Bagri

    Join us on July 26, 2024, from 7:00 PM to 8:00 PM for a masterclass with Prof. Prakash Bagri.

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