The ISB-Centre for Business Markets (ISB-CBM) has evolved from the need for dialogues, insights, and course offerings that can provide practitioners with the skills to understand, create, deliver, and capture value in the Marketing world. This is the first of its kind initiative in Asia. ISB-CBM is committed to helping organizations based in India and Asia find innovative next-generation pathways to grow their businesses profitably, especially in the era of rapid change that is a reality of today’s world.

ISB-CBM connects member organisations with its vast network of elite academics and fellow practitioners, who can help solve member organizations’ Marketing, Sales and Purchasing challenges by integrating insights from developed and emerging economies via cutting-edge research in the field of Marketing, Sales and Purchasing. 

We have put together the most comprehensive suite of Marketing, Sales, and Purchasing courses in the world to help member organizations internalize the skills required for making smart decisions.

Get access to world-class academicians to conduct actionable research, specifically in resolving the problems faced in the marketing, sales, and purchasing area.

By Leveraging expertise of Sales and Marketing faculty, we conduct consulting projects to improve business performance. We can also help in formulating Vision and Mission Statements for the organisations.

The Centre hosts summits to share ideas, gain insights and forge new connections for professional and organisational growth. Members can showcase their organisation's best practices for facilitating an exchange of ideas.