Prasad Kumar is the Founder of Human Endeavour Associates, a niche consultancy firm specialising in strategic advisory for owner and partner led companies, family businesses and corporates. He has worked in senior executive roles, with leading companies, partnering in their growth and success. His experience with Family Business Advisory and Corporate Development spans five decades. Most of his engagements are long term partnerships, integrating the cultural and structural dimensions for growth, governance and institution building.

He was serving as the Business Chairman and member of the GMR Group Holding Board, Chairman of RAXA (Homeland Security), Founder, Vice Chairman and Managing Director of the Parampara Family Business Institute. He has served on the Economic Times Advisory Panel on Family Business, and the Economic Times Advisory Panel on Corporate Board Governance. A postgraduate in Management and accredited in Applied Behavioral Sciences, Prasad has been a certified professional of the International Association of Facilitators and a life member of the association. He teaches specialised modules in family business, leadership and succession at IIM Ahmedabad, IIM Bangalore, Indian School of Business (ISB), SP Jain Institute and many other leading business schools. He has also been Executive-in-Residence at the Kellogg School of Management, NW University, Chicago, USA.