ABOUT ISB
ISB Experience Tailored to you
Help us tailor the website experience to your taste. Make some selections to let the website work better for you.
I am Interested in
Suggestions for You
Overview
ISB will be hosting the upcoming edition of the prestigious Chicago Booth India Quantitative Marketing Conference on December 13-14, 2024, at its Mohali campus. The conference aims to attract distinguished participation from faculty, PhD students, and researchers from all over India. The conference has previously attracted participants from prominent Business Schools such as IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Udaipur, IIM Kozhikode, SPJIMR, ISB, University of Sussex Business School, UT Dallas, and Tuck School of Business, Dartmouth, among others.
Recognizing India's increasing prominence in the global academic and business spheres, Professors Pradeep Chintagunta, the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, and Sanjog Misra, the Charles H. Kellstadt Professor of Marketing, both esteemed members of the Chicago Booth faculty, initiated the inaugural chapter of this conference at the University of Chicago’s Delhi Centre in 2017. Subsequent iterations were hosted at IIM Bangalore (2018), ISB Hyderabad (2019), IIM Udaipur (2022), and SPJIMR (2023). The India chapter of the conference serves as a distinguished forum for academics, practitioners, and researchers to engage in the exploration, exchange, and collaboration of research ideas within the Quantitative Marketing domain, fostering research that holds both local significance and global impact.
ISB is renowned for its unwavering commitment to high-quality, value-driven research and for being a catalyst for innovative ideas in business and management. ISB's dedication to fostering an environment of academic excellence and thought leadership makes it an ideal venue for the 2024 edition of the Chicago Booth India Quantitative Marketing Conference. The speaker lineup, which promises to feature some of the most respected researchers in the field, will be announced soon.
Conference Schedule
Location: ISB Mohali Campus
Friday, December 13, 2024 |
|
7:00 PM |
Dinner on ISB Campus (Faculty Housing 003) |
Saturday, December 14, 2024 |
||
Time |
Paper |
Author(s) |
08:00 AM - 09:15 AM |
Breakfast at EH Dining Hall |
|
09:15 AM - 09:30 AM |
Conference Registration (outside Takshashila) |
|
09:30 AM - 09:45 AM |
Inaugural and Welcome Address |
|
09:45 AM - 10:30 AM |
Credible Sources and Message Appeals: Field Experiments in Influencing Adoption and Valuation of Cervical Cancer Screening |
Prakash Satyavageeswaran* (IIMU), Vedha Ponnappan (IIMU) |
10:30 AM - 11:15 AM |
Messaging for Subscription Acquisition and Retention: An Experimental Approach |
Kirthi Kalyanam* (Santa Clara University), Raphael Thomadsen (Washington University in St. Louis), Nan Zhao (Georgia Tech) |
11:15 AM - 11:30 AM |
Tea Break |
|
11:30 AM - 12:15 PM |
Online Reviews to Brand Perceptions Score: An Integrated Text Analytics Framework |
Amit Singh* (Ahmedabad University), Rajeev Kumar Ray (IIT Jodhpur), Navneet Kumar Singh (IIT Jodhpur), Devi Prasad Dash (IIT Jodhpur) |
12:15 PM - 01:00 PM |
Can Gifts be Counterproductive? Impact of Gifts on Donor Retention |
Sai Siddharth* (IIMA), Sourav Boarh (IIMA), Arvind Sahay (MDI Gurgaon) |
01:00 PM - 02:00 PM |
Lunch at EH Dining Hall |
|
02:00 PM - 02:45 PM |
Digital Platforms and Direct Procurement: Impact on Channel Substitution, Stakeholder Profits and Farmer and Consumer Welfare |
Nikita Gupta* (SPJIMR), Ayush Gupta (IIMA), Sachin Jayaswal (IIMA), Ranjan Ghosh (IIMA) |
02:45 PM - 03:30 PM |
Bridging Uncertainty and Control: Driving synergy in Core Business Process investments through Enterprise Digital Twins to accelerate Market-based asset (MBA) developments and thereby financial outcomes |
Kaustav Bhattacharya* (ISB), Rajendra Srivastava (ISB), Souvik Barat (TCS) |
03:30 PM - 04:00 PM |
Tea Break |
|
04:00 PM - 04:45 PM |
Effectiveness of Price Delegation: Evidence from a Field Experiment |
Aritra Bhattacharya* (ISB), Raghu Bommaraju (ISB), Gopalakrishna Machani Gangadhar (M.G. Brothers Automobiles), Prakash Bagri (ISB) |
04:45 PM - 05:30 PM |
When generative artificial intelligence augments human ability in the workplace, does it mask or reveal an employee’s inherent ability? |
Prithwiraj Mukherjee* (Ahmedabad University), Souvik Dutta (IIIT Delhi) |
5:30 PM |
Conference concludes (High Tea and Snacks) |
|
Conference Coordinators
Professor Pradeep Chintagunta
The Joseph T. and Bernice S. Lewis Distinguished Service,
Professor of Marketing
Professor Sanjog
Misra
The Charles H. Kellstadt, Professor of Marketing
Professor Manish Gangwar
Associate Prof Marketing, ISB
Executive Director, ISB Institute of Data Science
Professor Pranav
Jindal
Associate Prof Marketing ISB,
Research Director, ISB Institute of Data Science
Aritra Bhattacharya, FPM student, ISB
"Having presented at one of the quantitative marketing conferences organized by the Chicago Booth faculty, I have experienced firsthand their unique value for marketing researchers, particularly young faculty and doctoral students from India, in showcasing cutting-edge research methods, highlighting India-centric marketing research, and providing critical feedback from international experts to shape the next generation of marketing scholars."
Glimpses of SPJIMR Chicago Booth India Quantitative Marketing Conference 2023
