Insightful Dialogue on Business Market Leadership

Jan 16, 2020 Hyderabad Campus

It gives us immense pleasure to invite you to ISB-CBM’s coffee meet at 4 PM – 7 PM on Friday, January 16, 2020, at ISB, Hyderabad campus.

The theme for this coffee meet is ‘Growing Profitably in B2B Markets.
We would like to invite executives from B2B industries to participate in this knowledge-sharing event and hear from practitioners and faculty members the best practice/s, that enabled growth in profitability in B2B Markets.

Please find the topics of the sessions below: 

  1. Effective Marketing Communication: Insights to make marketing communication more effective?
  2. B2B Branding: Have you balanced your marketing budget between long-term brand building and short-term sales activation for getting better sales activity?
  3. Gaining New Customers: In your campaign for acquiring new customers or increasing customer loyalty, what works for you and why?
  4. Moving Up the Value Chain: Have you been able to move away from the commoditization of your market offering (i.e., a bundle of products & services)?
  5. Experience Economy: Have you elevated your focus from goods to services to experience yet? What has been your experience in integrating emotion into your B2B Marketing & Sales?

    The event will be followed by High Tea.
    Venue: Indian School of Business, Gachibowli, Hyderabad Campus, Academic Centre 8 (AC8), Board Room.
    Contact Person: Astha Sharma
    Contact No: 9959588611