Masterclass on Customer Engagement by Professor Phil Zerrillo, Professor D.V.R. Seshadri and Rajesh Pandit

Jul 30, 2020 - Jul 30, 202018:30 - 19:30

Customers are among the most valuable assets of any company, and a well-managed customer base offers companies avenues that cannot be copied by competitors. Customers are thus fundamental to a brand’s success and brand-customer alignment is essential. The Masterclass on Customer engagement will introduce a model of customer engagement value, its components and the benefits a supplier firm gains through strong focus on customer engagement.