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Jul 30, 2020
18:30 - 19:30
Customers are among the most valuable assets of any company, and a well-managed customer base offers companies avenues that cannot be copied by competitors. Customers are thus fundamental to a brand’s success and brand-customer alignment is essential. The Masterclass on Customer engagement will introduce a model of customer engagement value, its components and the benefits a supplier firm gains through strong focus on customer engagement.
Location
Virtual
Jul 30, 2020
-
Jul 30, 2020
18:30 - 19:30
- Location
-
Description
Customers are among the most valuable assets of any company, and a well-managed customer base offers companies avenues that cannot be copied by competitors. Customers are thus fundamental to a brand’s success and brand-customer alignment is essential. The Masterclass on Customer engagement will introduce a model of customer engagement value, its components and the benefits a supplier firm gains through strong focus on customer engagement.