PGPpro Masterclass on 'Product Management'

This masterclass is your opportunity to deepen your understanding of product management and gain actionable insights that you can immediately implement in your role.

About the Speaker:

Madhu Viswanathan is an Associate Professor of Marketing at the Indian School of Business (ISB). Before joining ISB, he worked as an Assistant Professor at the University of Arizona.

Professor Viswanathan’s research focuses on the role of distribution channels, B2B relationships, salesforce compensation, and its impact on marketing mix elements like pricing and assortments. His work has been published in the Journal of Marketing Research, a premier journal in marketing. He has consulted and worked with companies across a wide range of industries, including retail, insurance, and healthcare. Prof. Viswanathan received his PhD from the University of Minnesota, Twin Cities, and his undergraduate degree from BITS, Pilani.