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Aug 18, 2022
19:30 - 21:00
Description:
Prof. Madhu Viswanathan shared his knowledge on ‘Digital Marketing for startups to accelerate B2B growth’. It will address specific questions and challenges to grow the B2B business by leveraging digital marketing through a combination of fundamentals and exclusive interaction with the Professor for guidance on specific challenges.
Location
Virtual
Aug 18, 2022
-
Aug 18, 2022
19:30 - 21:00
- Location
-
Description
Prof. Madhu Viswanathan shared his knowledge on ‘Digital Marketing for startups to accelerate B2B growth’. It will address specific questions and challenges to grow the B2B business by leveraging digital marketing through a combination of fundamentals and exclusive interaction with the Professor for guidance on specific challenges.
Fostered by ETC, the Session 2 of the 'Growth Tunes – A Leadership Series' hosted a live talk session by Prof. Madhu Viswanathan, who shared his insights on "Digital marketing for startups to accelerate B2B growth" with the startup founders and leaders, especially from the deep-tech startup ecosystem. As an advisor to numerous early to matured startups, the professor has profound knowledge of digital marketing and its changing trends for businesses.
In the talk, Viswanathan talked about the ever-evolving landscape of digital marketing, especially in the B2B context, and according to him, the most important strategy is to never "be wedded to the marketing channels"; rather, to keep moving with the flow and change as per the trends.
