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Jun 27, 2024
Professor Kavil Ramachandran recently shared his expertise with PGPPRO students, highlighting the importance of identifying opportunities from existing or latent customer dissatisfaction. He emphasized two primary routes: the customer route, which involves understanding and addressing customer needs, and the product/technology route, which leverages innovations to meet unfulfilled needs. Additionally, he noted that entrepreneurs can sometimes create a sense of dissatisfaction to uncover hidden opportunities. His insights underscore the value of observation and innovation in entrepreneurship.
Location
Hyderabad Campus
Jun 27, 2024
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Jun 27, 2024
- Location
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Description
Professor Kavil Ramachandran recently shared his expertise with PGPPRO students, highlighting the importance of identifying opportunities from existing or latent customer dissatisfaction. He emphasized two primary routes: the customer route, which involves understanding and addressing customer needs, and the product/technology route, which leverages innovations to meet unfulfilled needs. Additionally, he noted that entrepreneurs can sometimes create a sense of dissatisfaction to uncover hidden opportunities. His insights underscore the value of observation and innovation in entrepreneurship.
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