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Aug 11, 2022
-
Aug 12, 2022
09:00 - 17:00
Description:
ISB-CBI in Conjunction with the AMA Summer Educator Conference, Chicago hosted the latest installment of the Marketing Strategy Meets Wall Street Conference from August 11-12, 2022 in Chicago, USA.
Location
Off - Campus
Aug 11, 2022
-
Aug 12, 2022
09:00 - 17:00
- Location
-
Description
ISB-CBI in Conjunction with the AMA Summer Educator Conference, Chicago hosted the latest installment of the Marketing Strategy Meets Wall Street Conference from August 11-12, 2022 in Chicago, USA.
The conference "Marketing Strategy Meets Wall Street" is a very successful conference that attracted approximately 200 researchers from all over the world beginning with the 2009 conference at Emory University, Atlanta. Subsequently followed by conferences at Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015), American Marketing Association Conference in San Jose (2017), and INSEAD (2019).
The major aim of this conference was to broaden participation by bringing together researchers from marketing, accounting, and finance and start to close the gap between research in these three areas.
