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In the first of our Brewed Dialogues, Prof Madhu Viswanathan will discuss how the concept of brand loyalty is evolving in today’s fast-changing world. Hear him explain why firms must now shift from transactional loyalty to building tribes—communities driven by shared values and emotional connections.
Location
Off - Campus
-
In the first of our Brewed Dialogues, Prof Madhu Viswanathan will discuss how the concept of brand loyalty is evolving in today’s fast-changing world. Hear him explain why firms must now shift from transactional loyalty to building tribes—communities driven by shared values and emotional connections.