Geetika Shah

Geetika manages content development and publishing at the Centre, and leads our team of talented writers and editors to create content that supports the pedagogical and knowledge-creation objectives of the school.

Collaborating with faculty across disciplines, she has co-authored numerous published cases, some of which have been award winners at global case competitions. As a facilitator, she has delivered several training workshops and webinars on case writing and teaching for faculty audiences from around the world.

An MBA from IIM Bangalore, she joined the team in its early years and helped build expertise at the Centre in developing, reviewing and publishing high-quality case studies that engage students in the business classroom. More recently, she also oversees the design, content and publication of the school's flagship quarterly magazine, ISB Management ReThink, a forward-looking platform that strives to connect academia with industry through its take on management research and thinking. 

Geetika’s previous work experience includes stints with ad agency, J Walter Thompson, and software companies, D E Shaw and ADP. In her free time, she usually reads or watches movies, and occasionally dabbles in water colour painting. Mostly, she just enjoys spending time with her family.