[{"value":"utm_source","text":"00N0I00000KT1fD"},{"value":"utm_medium","text":"00N0I00000KT1fI"},{"value":"utm_campaign","text":"00N0I00000KT1fN"},{"value":"uterm","text":"00N0I00000KT1fS"},{"value":"adgroupname","text":"00N0I00000KT1md"},{"value":"keyword","text":"00N0I00000KT1mx"},{"value":"creative","text":"00N0I00000KT1nR"},{"value":"devicemodel","text":"00N0I00000KT1ng"},{"value":"placement","text":"00N0I00000KT1nq"},{"value":"target","text":"00N0I00000KT1ot"},{"value":"device","text":"00N0I00000KT1o0"},{"value":"network","text":"00N0I00000KT1o5"},{"value":"matchtype","text":"00N0I00000KT1oA"},{"value":"gclid","text":"00N0I00000KT1oF"},{"value":"campaignname","text":"00N0I00000KT1nM"},{"value":"term","text":"00N0I00000KT1n7"}]

• Give to ISB
• 
• 

• ABOUT ISB
• FACULTY & RESEARCH
• STUDY AT ISB
• ISB Online
• EXECUTIVE EDUCATION

---

• News
• Events
• External Relations
• I-Venture @ ISB
• Alumni
• Hire from ISB
• Careers
• Give to ISB

ABOUT ISB

• Overview
• Leadership
• ISB Advantage
• Partnerships & Associations
• History & Milestones
• Sustainability at ISB

FACULTY & RESEARCH

• Overview
• Faculty Directory
• Area Leaders
• Research Directory
• Research Centres & Institutes
• Research Initiatives
• Faculty Recruitment
• Institutionall Review Board (IRB)

STUDY AT ISB

• Overview
• Post Graduate Programmes
• Advanced Management Programmes
• Doctoral Studies

ISB Online

• Overview

EXECUTIVE EDUCATION

• Overview
• Programmes for Individuals
• Enterprise Solutions
• Public Sector Programmes

BACK

ISB Experience Tailored to you

Help us tailor the website experience to your taste. Make some selections to let the website work better for you.

I am Interested in

• SALES
• ENTREPRENEUERSHIP
• GENERAL MANAGEMENT
• POLICY MAKING
• Marketing
• IT & ANALYTICS
• HEALTH
• FAMILY BUSINESS

Suggestions for You

PGP MFAB

Research Centre

Published Papers

View Complete Profile

Alumni 

• Alumni-1
• Alumni-2
• Alumni-3

Alumni Alumni-1 Alumni-2 Alumni-3

LOGIN

Search ISB

Search

No record found

Suggestion

Course

Research

Samriddhi Mukherjee

Samriddhi Mukherjee is a Content Associate with CLMP. Her line of work includes reading, research and writing culminating in case studies to be perused by faculty as well as students. Additionally, she contributes to Management Briefs on a monthly basis by creating Case Spotlights, based on conversations with case authors and faculty, supplemented with digital media. She also works regularly on formatting cases and making language edits for the same when required. 

Back to CLMP Team page