October 2023

The e-commerce festive season is now on with massive discounts been offered by the major players in the ecosystem. Amidst this shopping frenzy, ISB Institute of Data Science (IIDS) in collaboration with Ecom Express, launched a first-of-a-kind report providing deep insights into the shopping patterns for individuals across India. The involvement of a major delivery partner offers a breadth of coverage for the major e-commerce players in India. The report gives important insights on the consumer approach, trends and purchase patterns to e-shopping. We hope that this study will help our e-commerce partners and online retailers streamline their expansion strategy and understand the big differentiators in reach, data-led decisions, and identification of growth hotspots, cash handling, etc. as critical vectors for their success.