The institute works closely with ISB’s Centre for Learning and Management Practice (CLMP) in developing case studies from the healthcare sector that document real management scenarios. This allows our faculty to deliver management lessons in tune with the latest in the industry.

Listed below are select published healthcare cases which include those supported by MIHM as well as independent work by ISB faculty members.

An Artificial Intelligence (AI)- Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai

Authors: Vijaya Sunder M, Rithica Mamidi

This case highlights the design and deployment of e-Paarvai, an AI-based digital health solution in over 30 districts of rural Tamil Nadu. It discusses the service ecosystem- personas, customer journey maps using design thinking and application of emerging digital technologies like AI.

Disciple: Information Technology

March 28, 2023

Scaling Digital Transformation: Growing LVPEI's eyeSmart Electronic Medical Record (EMR) System

Authors:Astha Sharma, Raj Krishnan Shankar, D.V.R. Seshadri, Jyothi S

Anthony Vipin Das, an ophthalmologist, was chosen at LVPEI to head the electronic medical record solution. The case illustrates the challenges in developing and implementing the eyeSmart EMR software. Although LVPEI had expertise, it needed a fresh strategy for development and scaling up.


March 01, 2023

Scaling Niramai: Disrupting Breast Cancer Detection Using Artificial Intelligence

Authors:Sukanya Roy, Raj Krishnan Shankar, D.V.R. Seshadri, Venkat Ramana Sudigali, Rajesh Pandit

Dr. Geetha Manjunath founded Niramai to improve early-stage breast cancer detection. The case study explores Niramai's jounrey to scale its innovative and crucial offering for marketplace success. The potential opportunities created challenges for Niramai's management to balance social impact and financial goals.


January 17, 2023

Karma Primary Healthcare: The Way Forward


Authors: Ratna Geetika, Budhaditya Gupta, D.V.R. Seshadri


Jagdeep Gambhir founded Karma Primary Healthcare brining quality healthcare to communities in rural India. The case discusses nascent B2B business, tele-consultation-based care during and post COVID-19 and the challenges and opportunity to determine whether to enter this market in India.

Disciple: Entrepreneurship

November 15, 2022

Hopes Critical Care: Scale-up of a Tele-Intensive Care Solution


Authors: Vijaya Sunder M, M, Meghna Raman, D.V.R. Seshadri

Dr. Shailesh Jhawar, joined Apex Hospitals in 2021 to improve patient outcomes in critical care. Dilemmas confronted Jhawar while scaling Hopes Critical Care—the tele ICU and induction of the first few "spoke" hospitals. The case discusses, quantitative and qualitative tools to evaluate the business model.

Disciple: Strategy

May 27, 2022

Project Ashray: Planning a Time-Constrained Project


Authors: Vijaya Sunder M, Sarang Deo, Siddhartha Modukuri

During COVID-19, occupancy in Government and private hospitals in Hyderabad surged by 485% and 311%, between March to April. The NGO Ashray established a medical care centre in 10 days. The case discusses scheduling problems of a time-constrained project under uncertainty and NGOs support to the Government.

Disciple: Operations Management

June 8, 2022

Sahrudaya Health Care Pvt. Ltd. (2017): Towards a Term Sheet


Authors: Ramana Sonti, Lalita Anand


Sahrudaya Healthcare (Hyderabad) approached Samara Capital for a capital infusion in 2017. Samara brought Medicover into the decision-making process who offered to become a strategic partner and invest. Top executives from Samara, Medicover, and SHPL attend a high-level meeting to discuss the modalities of the term sheet.

Disciple: Finance

March 24, 2022

Creating a Fulfilling Workplace: A Holistic Approach to Employee Well-Being at LVPEI

Authors: Ram Nidumolu, A.J. Swapna

The case, set in 2019, describes efforts of L. V. Prasad Eye Institute to implement the well-being of its employees by addressing their needs holistically. Three phases of implementation of beingful work of which the third phase-scaling up proves to be most challenging is discussed.


Disciple: Organizational Behavior

May 30, 2022

Health-Tech Strategy at KG Hospital Part B: Tech Strategy Design and Implementation

Authors: Vijaya Sunder M, Meghna Raman

In Part B, Avantika Raghu at KG prioritizes metrics by identifying technology solutions on a host of parameters. Her robust proposals are challenged on how an enterprises’ technology strategy and change management framework for championing organizational and individual change should be designed.

Disciple: Strategy

January 9, 2022

Health-Tech Strategy at KG Hospital Part A:  Identification and Prioritization of Key Focus Areas

Authors: Vijaya Sunder M, Meghna Raman


Avantika Raghu at KG hospital identifies patient satisfaction as challenge and considers technological solutions to improve patient satisfaction to meet the goals of Vision 2025. Case A discusses a methodology for capturing metrics for patient experience and hospital performance for readiness, deployment, and sustainability of technology solutions.

Disciple: Strategy

January 09, 2022

Transforming Maternal and Newborn Healthcare in India Through Midwifery: The Fernandez Foundation Initiative

Authors: Swati Sisodia, D.V.R. Seshadri


The case discusses Public-Private Partnerships (PPPs) in the Indian Healthcare system. Dr. Fernandez believes midwifery is a workable solution to problems. For impact and financial sustainability, government support is essential. To expediate the PPP model, multiple stakeholders work effectively, and design mechanisms to monitor progress.

Disciple: Strategy

September 23, 2021

Technology Decision-Making in a Semi-Urban ICU: An Intensivist's Dilemma

Authors: Vijaya Sunder M, Sarang Deo

Dr. Vimohan faces the challenge afflicting the intensive care unit at Prashant Hospital. He visits Cloudphysician Healthcare, a Tele-ICU provider and contemplates if Tele-ICU solution can overcome challenges. He knew a combination of qualitative and quantitative analysis is needed to resolve this dilemma.

Disciple: Operations Management

January 10, 2021

Basic Healthcare Services: An Innovative Model for Primary Healthcare Delivery in Rural India

Authors: Devendra Tayade, D.V.R. Seshadri

Dr Pavitra Mohan established Basic Healthcare Services. The case describes the formative years and challenges to realize the vision of providing affordable and accessible last-mile healthcare with meaningful collaborations. The primary issue confronting BHS in 2019 was financial viability and organisation's growth.

Disciple: Entrepreneurship & Innovation

November 30, 2020

Cloudphysician: A Collaboration between Man and Machine to Save Lives

Authors: Rajesh Pandit, D.V.R. Seshadri


Cloudphysician offered remote monitoring and advisory solutions to intensive care units of tier- 2 & 3 hospitals without emergency care in ICUs. The case describes the dilemma about scaling the business, scope and scale of technology-enabled solutions amid uncertain regulatory landscape, and probable competitors.

Disciple: Entrepreneurship

July 24, 2020

L. V. Prasad Eye Institute: Innovating the Business of Eye Care

Authors: Shlomo Maital, D.V.R. Seshadri, Swati Sisodia

L.V. Prasad Eye Institute treated half the patients free of cost through cross-subsidization. The case, set in 2018, showcases how LVPEI reconciled strategy and innovation paradoxes and achieved excellence in eye care. How could innovative excellence be sustained by LVPEI?


Disciple: Entrepreneurship & Innovation

April 07, 2020