"pageName": "Research Project-A Study of Domestic Penetration and Export Potential of Premium Cars from India"
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A Study of Domestic Penetration and Export Potential of Premium Cars from India
The study focuses on how India can become an international hub for the manufacturing of high-end cars in India. Our research project investigated domestic penetration and the export potential of premium cars from India. The research comprised the following activities:
A survey was conducted among 161 prospective customers (ISB Alumni) for studying consumer behavior
Another survey was conducted among 35 distributors of premium cars in six cities of India – Delhi, Mumbai, Chennai, Bangalore, Chandigarh, and Ludhiana to study consumer behavior
Secondary Research: We made a comparison of the policies and taxation for domestic sales, manufacturing, and exports of luxury cars in India with countries including Brazil, China, Mexico, and Thailand
We conducted an international benchmarking of auto manufacturing and best practices in promoting passenger car sales and exports
Quantitative and Qualitative analysis of production, domestic sales, premium car sales, and export data among India, China, Thailand, Brazil, and Mexico
Analysis of primary consumer and distributor surveys
We submitted the report to the client in August 2019. The client appreciated our findings and insights.