[{"value":"utm_source","text":"00N0I00000KT1fD"},{"value":"utm_medium","text":"00N0I00000KT1fI"},{"value":"campaignname","text":"00N0I00000KT1fN"},{"value":"uterm","text":"00N0I00000KT1fS"},{"value":"adgroupname","text":"00N0I00000KT1md"},{"value":"keyword","text":"00N0I00000KT1mx"},{"value":"creative","text":"00N0I00000KT1nR"},{"value":"devicemodel","text":"00N0I00000KT1ng"},{"value":"placement","text":"00N0I00000KT1nq"},{"value":"target","text":"00N0I00000KT1ot"},{"value":"device","text":"00N0I00000KT1o0"},{"value":"network","text":"00N0I00000KT1o5"},{"value":"matchtype","text":"00N0I00000KT1oA"},{"value":"gclid","text":"00N0I00000KT1oF"},{"value":"campaignname","text":"00N0I00000KT1nM"},{"value":"term","text":"00N0I00000KT1n7"}]
The Business Technology Management specialisation will empower you with four key skills that are essential to leveraging technology to create competitive value. First, through the course on Digital Transformations, you will learn about the nature of technology-led competition as well as to think strategically about technology.
The course on Business Analytics and Digital Media will illustrate the value and transformation induced by technology in fundamental business functions such as Marketing. Through this course, you will develop an appreciation for the value of data, of analysis and of the tools and platforms which dominate the market.
BTM | Specialization
Course 1: Digital Transformations
As forward-thinking chief executives of tomorrow’s businesses, it is essential that you develop an understanding of these digital transformations.
BTM | Specialization
Course 2: Business Analytics & Digital Media
The course focuses primarily on building a narrative of business functions as a building block of business organization.
BTM | Specialization
Course 3: Accounting & Finance for IT Professionals
This course presents an introduction to the basics of financial accounting and finance for IT professionals.
BTM | Specialization
Course 4: IT Project Management
The courses addresses project management in a general context first and then concentrate on software projects.
BTM | Specialization
Course 5: Leadership & Emotional Intelligence
In this course, you’ll learn the different components of emotional intelligence at work.
BTM | Specialization
Course 6: Capstone Project
Through this Capstone Project, you will evaluate the impact of information technology led innovations on business models, products, and services.