About BTM Specialisation

About BTM Specialisation

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. 

ISB in partnership with Coursera, the global leader in  online education, brings to you a new Specialization called ‘Business Technology Management (BTM)’ for professionals in IT functions and the IT industry.  This Specialization consists of 5 Courses (each course for $49 every month) and a Capstone Project offered online through the Coursera platform. 

The Business Technology Management specialisation will empower you with four key skills that are essential to leveraging technology to create competitive value. First, through the course on Digital Transformations, you will learn about the nature of technology-led competition as well as to think strategically about technology.

The course on Business Analytics and Digital Media will illustrate the value and transformation induced by technology in fundamental business functions such as Marketing. Through this course, you will develop an appreciation for the value of data, of analysis and of the tools and platforms which dominate the market.

Digital transformation is not easy and may require fundamental changes in structures, processes and culture in your firm. Our courses on Leadership and Emotional Intelligence and IT Project Management will empower you with the third important skill of leading through uncertainty and change for effective performance. The course on Leadership and Emotional Intelligence will show you how you can work effectively in teams, build cooperative relationships with your key stakeholders, exercise effective influence, handle difficult conversations, and create energy and enthusiasm to foster meaningful change. The course on IT Project Management will help you implement complex IT projects characterised by uncertain outcomes by providing you guidelines for project initiation, planning and scheduling, monitoring and control, and termination.

Finally, as strategic partners in business transformation, tomorrow’s technology leaders must know how to assess the value of technology investments as well as the financial health of the context in which these investments are made. The course on Accounting and Finance for IT Managers will empower you with that very language and skill. These skills are critical to leveraging technology to create competitive advantage.


A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization.

BTM | Specialization

Course 1: Digital Transformations


As forward-thinking chief executives of tomorrow’s businesses, it is essential that you develop an understanding of these digital transformations.

BTM | Specialization

Course 2: Business Analytics & Digital Media

The course focuses primarily on building a narrative of business functions as a building block of business organization.

BTM | Specialization

Course 3: Accounting & Finance for IT Professionals

This course presents an introduction to the basics of financial accounting and finance for IT professionals.

BTM | Specialization

Course 4: IT Project Management

The courses addresses project management in a general context first and then concentrate on software projects.

BTM | Specialization

Course 5: Leadership & Emotional Intelligence

In this course, you’ll learn the different components of emotional intelligence at work.

BTM | Specialization

Course 6: Capstone Project

Through this Capstone Project, you will evaluate the impact of information technology led innovations on business models, products, and services.