The Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) at the Indian School of Business (ISB) will host the 12th edition of Conference on the Digital Economy (CODE) on December 21 - 22, 2018 at Le Pondy, Puducherry India. 

Conference on the Digital Economy is known for its high quality research programme, and attracts many top researchers throughout the world, who are engaging in cutting-edge research in the areas of information systems, strategy and marketing, economics, operations management and computer science. All aspects of theoretical and empirical research in diverse domains touched by technology are welcome. We are particularly interested in research on digital transformations in public governance, digital marketing, big data analytics, digital innovation and entrepreneurship, technology for emerging markets, the IT industry and IT services. Variety of methods, including econometric analyses, statistical inferences and big data analytics are also welcome.

The purpose of this conference is to provide a platform for academics to identify and explore opportunities for research related to digitisation and the digital economy.


Detailed programme agenda of  the 12th edition of Conference on the Digital Economy (CODE) held from December 21 - 22, 2018.






Technology is fundamental to contemporary business. In recent years, we have witnessed the disruptive effects of a wide range of technologies and technology-enabled business models on industries and business functions, alike. Technology is also increasingly emerging as a driver of socioeconomic transformation and growth in government and society.

The purpose of CODE 2018 is to bring together researchers from around the world who are interested in generating insights about the antecedents, nature and consequences of such digital transformations.


Le Pondy, situated at Puducherry, is a premium leisure resort beautifully lounged at an estuary between Chunnambar River and the Bay of Bengal. It celebrates Puducherry in all its true sense - the spirit, the architecture and the revelry. Puducherry is one of the most popular tourist destinations in South India. It is also known as The French Riviera of the East.  It's spread across 14 acres offering sea and lake facing rooms. Exquisitely furnished and sprinkled with luxury and convenience, these rooms offer two views facing the sea and the lake.