Overview

The Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) at the Indian School of Business (ISB) will host the 13th edition of Conference on the Digital Economy (CODE) on December 27 - 29, 2019 at ITC Royal Bengal, A Luxury Collection Hotel, Kolkata, India. 

Conference on the Digital Economy is known for its high quality research programme, and attracts many top researchers throughout the world, who are engaging in cutting-edge research in the areas of information systems, strategy and marketing, economics, operations management and computer science. All aspects of theoretical and empirical research in diverse domains touched by technology are welcome. We are particularly interested in research on digital transformations in public governance, digital marketing, big data analytics, digital innovation and entrepreneurship, technology for emerging markets, the IT industry and IT services. Variety of methods, including econometric analyses, statistical inferences and big data analytics are also welcome.

The purpose of this conference is to provide a platform for academics to identify and explore opportunities for research related to digitisation and the digital economy.

Agenda

Detailed programme agenda of  the 13th edition of Conference on the Digital Economy (CODE) held from December 27 - 29, 2019.

 

 

 

 

Abstracts

Known for its high-quality presentations of cutting-edge research in digitisation and the digital economy - CODE2019 had featured top researchers- from India and globally, engaged in varied fields, from about 16 universities. ​

​This year they presented cutting-edge ideas on e-governance, digital marketing, big data analytics, digital advertising, tech entrepreneurship, tech policy, content strategy and more.​​

Venue

ITC Royal Bengal, A Luxury Collection Hotel, Kolkata

Located on the cusp of business district & the city, ITC Royal Bengal is an ode to the region’s cultural heritage and lineage. It offers 456 rooms & suites, 82 service apartments, 6 dining destinations, 5,630 sqm of banqueting space & a luxury spa. This monumental, magnificent edifice towers over Kolkata’s skyline and blends fine European and indigenous architecture with contemporary design. Envisioned and created with royalty in mind – the luxury of immense space, the burnished gleam of aristocratic décor and the hushed elegance of a noble home, the hotel celebrates the finest expressions of Bengal.