Priti Rathi Gupta, Founder of LXME, has led and inspired over 150,000 women towards building their financial acumen and financialization of their small savings. An Alumni of Harvard Business School, she had held leadership positions as M. D. of Anand Rathi, one of India’s largest Financial Services Conglomerate, at YPO, and Founder of Ishka films. She is a reputed expert awarded for setting up the Commodities desk, Currency, and Forex Advisory business with two decades of experience in the BFSI industry & is now focused on bridging the gap between women & wealth.

Amongst many recognitions, Priti & LXME were featured in Her Majesty the Queen: The Official Platinum Jubilee Pageant Commemorative Album. This album features a range of outstanding individuals and organizations selected for their transformational contribution around the world. LXME was awarded The "Annual Impact Creator Awards 2021" (ICA2021) as the "Warrior of Change" under the Fintech Innovation category, an initiative by Billennium Divas. Being LXME Facebook Community was one amongst 130 communities globally, to be part of Facebook’s Community Accelerator Program that helps leaders harness the power of their community to turn impactful ideas into action.  LXME is one of the 20 women-founded or co-founded startups selected by the Google for Startups Accelerator Program out of nearly 400 applications.