Aritra Bhattacharya

FPM student, Marketing Department, Indian School of Business

Year of entry: 2021


Indian School of Business
Gachibowli, Hyderabad, India – 500111

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Aritra is a doctoral student in Marketing at the Indian School of Business. His current research broadly explores options for contracts of salesforce compensation and components of optimal incentive design through field studies. He is also interested in applying machine learning models to study text and non-conventional data forms in the domain of marketing.


B.S. – M.S. (Mathematics), Indian Institute of Science Education and Research Mohali

Research Interests

Sales compensation, Field experiment, Machine learning


Presented at I.S.M.S. Marketing Science Conference 2022 hosted by The University of Chicago Booth School of Business

335/340 in G.R.E.

Top 5 rank in MS14 Mathematics batch at I.I.S.E.R. Mohali

D.S.T. - I.N.S.P.I.R.E. Fellow, 2014 – 2019

Co-founder of science startup “Naipathya” registered in 2015

Top 1 percentile in W.B.C.H.S.E. Std XII examination 2013

Top 25 rank in W.B.B.S.E. Std X examination 2011