Aritra Bhattacharya

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Aritra Bhattacharya

FPM Candidate, Marketing, Indian School of Business

Year of Entry: 2021

Contact Information:

Indian School of Business
Gachibowli, Hyderabad, India – 500111

Send Email: Aritra_Bhattacharya@isb.edu

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Overview

Aritra is a PhD Candidate in Marketing at the Indian School of Business. Having completed his BS-MS in Mathematics from the Indian Institute of Science Education and Research Mohali, he uses advanced econometric methods and field experiments to research sales management topics. His work focuses on incentive contracts, sales contests, price negotiations, and the role of middle managers in sales and marketing.

Aritra's dissertation proposal on incentive design for sales managers has been recognized as a winner of the ISBM Doctoral Support Award Competition 2024, the runner-up for the AMA SalesSIG/USCA Doctoral Dissertation Proposal Award 2025, and a winner of the NASMEI Research Grant 2024. He has presented his research at leading international conferences, including the Winter AMA, the ISMS Marketing Science Conference, and the Enhancing Sales Force Producitivity Conference. Aritra teaches a DBA workshop on data analysis and a PhD mathematics boot camp at ISB and serves as an ad-hoc reviewer for IJRM.

Education

BS – MS, Mathematics, Indian Institute of Science Education and Research (IISER) Mohali

Research Interests

Substantive: Sales Incentives, Sales Contests, Sales Negotiations, Middle Management, Marketing Strategy
Methods: Field Experiments, Quasi-Experiments, Econometric Models, Causal Inference, Secondary Data

Achievements

AMA-Sheth Foundation Doctoral Consortium Fellow 2025, Ohio State University (forthcoming)
ISBM Business Marketing Doctoral Fellow 2024 and Winner, ISBM Doctoral Support Award Competition 2024 (US$5,000)
Runner-up, AMA SalesSIG/USCA Doctoral Dissertation Proposal Award 2025 (US$1,000)
Winner, NASMEI Research Grant 2024 (INR1,00,000 ≈ US$1,200)
Winner, USCA PhD Research Travel Grant 2025 (US$1,000)
Baylor Fellow, AMA New Horizons Sales Faculty Consortium 2024 (US$1,000, could not travel)
Finalist, Deakin University Visualise Your Thesis Competition 2024 (AU$100 ≈ US$65)
ISB Fellow in Management: 2021 – Present
NIUS Physics Batch XII Fellow, Government of India: 2014
DST-INSPIRE Fellow, Government of India: 2014 – 2019

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Aritra Bhattacharya

Aritra Bhattacharya

Overview

Education

Research Interests

Achievements