First two months

Why Not? Innovation and Entrepreneurship

Based on the book and ideas by the world-renowned Professor Barry Nalebuff of Yale University who went on to become a successful Entrepreneur who founded Honest Tea that was sold to Coca Cola. The approach provides insights for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.

Second two months

Make it Happen Entrepreneurship: The Lean Startup way

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself. These are principles of Design Thinking which involve:

Idea Cultivation: Learn new techniques to tap into your—and your team’s—creativity.

Rapid Prototyping: Develop quick and early experiments, so you (and others) can put your ideas to the test.

Strategic Iteration: Move quickly through the process to find the most feasible—and desirable—solution.

Last two months

Idea and Team Building

Students are tasked with forming a team, driven by the pursuit of idea refinement and innovation, with dedicated support through mentoring sessions. Additionally, students will engage in comprehensive pitch preparation, aimed at maximising their readiness to seize funding opportunity and continue their venture building journey.