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Chandani Mahajan

President

Chandani brings over 6 years of rich experience in the FMCG industry, having worked with renowned companies such as Nielsen and Hindustan Unilever Limited.

She began her career at Nielsen, where she gained a deep understanding of data analytics, market research, and consumer insights. This experience enabled her to provide valuable insights and strategic recommendations to more than 15 leading FMCG brands and categories, driving impactful marketing strategies and improving brands’ performance in the retail market.

At HUL, she honed her skills further by working extensively on marketing and media-specific data analytics. She also played a crucial role in innovation-related projects, which led to the successful launch of several high-profile brand variants in India.

Outside of work, Chandani enjoys traveling, capturing moments through photography, and experimenting with healthy cooking.

Arushi Gupta

Vice President

A graduate of Shaheed Sukhdev College of Business Studies, Arushi is a dynamic and all-rounder marketing professional with a flair for startup success. With over 6 years of experience, she has been the driving force behind the success of numerous digital products, from online marketplaces to dating apps. Having excelled across growth, monetization strategy, product, branding, and more.

Starting at an incubation centre, she masterminded the go-to-market strategies for 7+ diverse digital products. Later, joining a boutique marketing consultancy, she played a pivotal role in auditing, launching, and growing 40+ apps, helping early startup founders across the globe realise their dreams. Her journey continued at a $300M travel tech company, where she led performance marketing in six countries, quickly becoming one of the youngest leads in the organisation. Arushi’s strategic acumen and passion for growth are evident in her ability to turn ideas from 0 to 1, demonstrating her knack for making impactful changes.

Arushi's commitment extends beyond professional achievements. She founded Ananta, an initiative to ensure menstrual dignity in underprivileged women, reflecting her dedication to women’s rights and social impact. She is also a vocal advocate for mental health, highlighting her well-rounded approach to making a difference.

Outside of her professional and social endeavours, Arushi enjoys whipping up delightful home-cooked meals, bringing warmth and creativity to everything she does. She also loves discussing spirituality and Kabir's poetry on life and beyond. Her blend of marketing expertise, strategic insight, and genuine compassion reflects her commitment to making a positive impact at work & beyond.