Isb PGP Fashion and Lifestyle Club

President

“Fashion isn’t just about what you wear. It’s how you carry it, how you express yourself, and how you build confidence through creativity.”

Santhoshi is an entrepreneur, performer, and fashion enthusiast who brings a unique blend of artistic flair and business experience to her role as President of the Fashion and Lifestyle Club. She is the Director of “Abhishii Life Sciences Pvt Ltd”, a house cleaning products company she co-founded with her father. Her creative journey began with classical dance, earning her two Guinness World Records in Kuchipudi, and extended into fashion through her work with homegrown brands as a style contributor and visual storyteller. She has also appeared in a few commercials and creative projects, consistently finding ways to stay connected to performance, aesthetics, and self-expression.

At ISB, she envisions the Fashion and Lifestyle Club as a space where fashion meets culture, creativity, and community. Her goal is to create inclusive and expressive experiences that go beyond clothing, whether it is a runway night or a slow living session like pottery or bouquet making. She believes fashion should help students express who they are, not just impress others, and hopes to make the club a place where confidence and creativity thrive side by side.

Vice President

For Shivya, fashion and lifestyle is about the freedom to express yourself - to wear what you want, unapologetically.

Shivya is an Econ Major, who’s worked in the founder’s office role.

While her professional background is conventional, her passion has always been fashion! You will find her sketching designs as her happy fix.

To channelize her passion into something tangible, she started her own jewellery brand. She has organized multiple fashion & lifestyle exhibitions to create a space for small businesses to embrace creativity and collaboration.

At ISB, she envisions the Fashion & Lifestyle Club as a space that celebrates diversity in style - from curated fashion events and industry-led sessions to campus lookbooks and sustainable fashion drives. A space where everyone can express themselves, experiment without judgment, and find their own voice through fashion.

President

Abhiruchi graduated from Hansraj College and started with a career in consulting but soon discovered her passion for startups and building processes from the ground up -especially in the fashion space.

At Fashinza, a B2B SaaS platform for clothing brands, she accelerated production timelines and streamlined workflows. At Wishlink, a social commerce platform, she worked with creators and brands to expand their digital reach through affiliate marketing. Simultaneously, she launched her own clothing brand, Summerize-reflecting her entrepreneurial spirit, love for fashion, and conscious design. Having operated on both the operational and creative sides of fashion, she possesses a 360° view of the industry.

As President of ISB’s Fashion & Lifestyle Club, Abhiruchi seeks to cultivate a space where fashion is celebrated not only as a form of creative expression but also as a dynamic business opportunity.

Vice President

Shantnu’s journey began at NIFT, where he studied Fashion Technology with a minor in Fashion Communication-blending creativity, technology, and a love for storytelling. His career took shape through ABFRL’s prestigious STRIDE program, where he got a front-row seat to India’s evolving fashion landscape. From working on launching Reebok’s brand event to curating collections for Van Heusen’s casualwear line and introducing new products for tier 3 and 4 markets with Allen Solly Prime, he’s worked across the spectrum - from shop floors to boardrooms, always with an eye on innovation and impact.

Beyond brands and numbers, Shantnu’s passion runs deep. He’s written blogs that reached over 100K readers, captured photographs awarded by The Times of India, and believes style is a form of self-expression everyone deserves to own. At ISB, through the Fashion & Lifestyle Club, he hopes to spark conversations that make people feel more confident in how they show up and to open doors for those curious about fashion not just as a passion, but as a powerful, growing career path.